阿里巴巴业务大体构成是:商业 + 云计算 + 媒体娱乐 + 创新及其他,其中商业又细分为好几块业务,详细说明如下:
1、中国零售商 - 客户管理:也就是淘宝,天猫,淘特等电商带来的收入,细分的话包含广告收入和佣金收入。
2、中国零售商 - 其他:直营业务(之前叫新零售业务),通俗讲就是带有线下属性的业务,主要包含收购的高鑫零售,银泰这些商场业务,以及盒马,天猫超市等线上线下结合的业务。
3、中国批发商业:听名字大概能知道,对,就是 1688.com 的批发业务。
4、跨境及全球零售商业:主要是国际业务,比如 Lazada,速卖通等。
5、跨境及全球批发商业:也就是正宗的 alibaba,B2B 业务。
6、菜鸟物流服务:这个就不用说了。
7、本地生活服务:主要是饿了么。
8、云计算:阿里云,最近把钉钉也纳入进来。
9、数字媒体及娱乐:优酷,UC,阿里影业,游戏等业务。
10、创新业务及其他:高德,之前还包括钉钉。
Alibaba's business is generally composed of: business + cloud computing + media entertainment + innovation and others, among which business is further divided into several businesses, which are explained in detail as follows:
1. Chinese retailers - customer management: that is, the revenue brought by Taobao, Tmall, Taote and other e-commerce, which includes advertising revenue and commission revenue if subdivided.
2. Chinese retailers - others: direct sales business (formerly called new retail business), in layman's terms, is a business with offline attributes, mainly including the acquired shopping mall business of Gao Xin Retail and Intime, as well as online and offline combined businesses such as Hema and Tmall Supermarket.
3. Chinese wholesale business: You can probably tell from the name, yes, it is the wholesale business of 1688.com.
4. Cross-border and global retail business: mainly international business, such as Lazada, AliExpress, etc.
5. Cross-border and global wholesale business: that is, the authentic Alibaba, B2B business.
6. Cainiao logistics services: This is self-explanatory.
7. Local life services: Mainly Ele.me.
8. Cloud computing: Alibaba Cloud, which recently included DingTalk.
9. Digital media and entertainment: Youku, UC, Alibaba Pictures, games and other businesses.
10. Innovative businesses and others: AutoNavi, which previously also included DingTalk.
First, Alibaba's main revenue comes from the core business part, which is 141.4 billion yuan, a year-on-year increase of 37%, accounting for about 87% of the total revenue. This part mainly includes Taobao, Tmall Mall, Hema New Retail and Cainiao Network.
Second, cloud computing has always been Alibaba's second largest source of revenue. The revenue of this quarter is 10.7 billion yuan, successfully achieving a figure of more than 10 billion. The main reason for the rapid growth of revenue is that the revenue of public cloud and hybrid cloud has achieved a substantial increase. This is good news for Alibaba. Alibaba Cloud is currently competing with Amazon, Microsoft, Google and other platforms in the international market.
Third, the big entertainment sector has always been a heavy investment by Alibaba, which is also in line with Jack Ma's pursuit of "happy life". The digital media and entertainment division has a revenue of 7.396 billion yuan, a year-on-year increase of 14%, accounting for 5% of the total revenue. The business of this division mainly includes the revenue of content platforms such as Youku, and the revenue growth is lower than the overall.
Fourth, the second is Alibaba's innovative business, which generated revenue of 1.864 billion yuan, a year-on-year increase of 40%, accounting for only 1.15% of the total revenue.