The differences between Taobao and Alibaba mainly lie in the platform positioning, the mainstream themes of the stores, sales forms, business scope, establishment time and model differences1. Alibaba is positioned in the wholesale market, mainly for dealers and agents, and belongs to the B2B model; while Taobao is positioned in the retail market, mainly for end users, and belongs to the C2C or B2C model. In addition, Alibaba mostly adopts interval prices and volume pricing, while Taobao mainly uses retail prices.

In terms of business scope, Alibaba has 1688, Tmall, AliExpress, Alimama, Ant Financial Services Group, etc., while Taobao mainly includes Aliwangwang, Taobao Stores, Taobao Index, Happy Taobao, Taobao Fund, Taodiandian, etc.