Alibaba's logo uses a custom font called Alibaba Sans. Alibaba Sans was custom designed for Alibaba by Wolff Olins, a British brand design company, and was officially launched in 2019. The font is designed with "simple, open, and unique" as its main design concept. It has four weights and provides a variety of different styles of design solutions, which are suitable for the logo design of different brands and businesses under Alibaba Group. After launching this font, Alibaba allows the public to use it for free to encourage more brands to use it in their designs.