The cost of Alibaba TrustPass is currently unified nationwide: 6,688 yuan/year.

However, it is actually very easy to open a store with Alibaba TrustPass. The key is the overall operation + marketing planning + promotion + product development and other overall supply chain coordination. If you just open a store and leave it there, it will mostly be cannon fodder.

In fact, the development of the Alibaba platform over the years can be divided into three stages:

1.1.0 Information Age: Yellow Pages store information display, allowing honest merchants who have paid for certified information to develop.

2.2.0 Transaction Age: Super Wangpu + search system + business advisor + Taobao Tmall Alibaba account connection + 1688 registered members over 100 million + TrustPass members over 1 million, online transactions develop.

3.3.0 Marketing Age: Full-network TrustPass online (Weibo, Gaode Map, DingTalk) + multi-dimensional B-type special transaction scene construction and matching improvement, special segmented marketing scenes and different customer operations improvement.

It can be seen that the 1688 platform has gone through the information display, transaction era, and global marketing era. The maturity of users and the improvement of the market environment have forced the 1688 platform to further improve the operational capabilities of merchants, otherwise they will be eliminated.