1. Difference in platform positioning

1688 TrustPass is positioned as a wholesale market, which is professionally called B2B; Taobao is positioned as a retail market, which is B2C or C2C.

2. Different buyer groups

Most of the 1688 buyer groups are merchants who purchase wholesale. Usually, most of the people who buy things on Alibaba are merchants, including: Taobao merchants, physical store merchants, WeChat merchants, company purchases, etc.

Most of the Taobao buyer groups are end consumers, covering all social classes, that is, professional buyers and ordinary consumers.

3. Development capabilities

Alibaba is a wholesale platform, which has the ability to develop offline customers, Taobao store consignment customers, and WeChat merchants.

Taobao is mainly based on pure end consumers. Most of these consumers are mainly family consumers and do not have the ability to make secondary purchases, so Taobao cannot develop offline.

4. Different sales forms

Because Chengxintong is a wholesale market, most of them are interval prices, priced by quantity. Normally, the starting price of one or two pieces is similar to the retail price. Then in the next two intervals, the higher the starting price, the closer it is to the ex-factory price.

At that time, Taobao and Tmall were basically retail prices. Of course, it is not ruled out that many merchants are doing loss-making promotions, which is profitable, but these products are normally defective or tail products, and the quality may be worse than the genuine ones.

2. What are the advantages of opening a store on 688?

1. The threshold of 1688 stores is not very high, between the high-threshold JD.com and the low-threshold Taobao Pinduo, and the initial investment is not high.

2. 1688 stores are emerging projects with relatively less competition and are easier to do.

3. Most of the orders of 1688 stores are wholesale orders, and the later profits are also considerable.

4. 1688 stores can be effective in a short time because they will receive official traffic support.

5. You don’t need to stock up on your own. All goods are shipped on behalf of others. The middlemen can just make a profit from the price difference, which can save a lot of labor costs and is more suitable for part-time jobs or small businesses.

6. There are many categories, covering all kinds of food, clothing, housing and transportation.