1. The consumer groups of the two are different:

1688 is a wholesale platform. The consumer groups of this platform are basically customers who purchase in large quantities. Most customers will first purchase a small amount of goods to see the quality. If the quality is good, they will place a large order on the platform. Some customers will also choose to trade offline. Taobao is a retail platform. The price of products on this platform is more expensive than 1688. Most consumers will only buy one or a few pieces, not a large number of purchases.

2. The marketing methods of the two are different:

Since 1688 focuses on large-scale wholesale, the platform mainly focuses on price and product quality for marketing. Taobao is a retail platform with many marketing models, such as holding various activities and issuing coupons. Taobao and 1688 are both shopping platforms with relatively cheap commodity prices. There are many product types and merchants on these two platforms. Since the product pricing of each merchant is different, consumers need to find specific commodities for comparison when comparing the prices of these two platforms, so that the comparison results will be more accurate.