There are four differences between CEO and president. The first is the difference in meaning. The president can be called general manager, executive president, etc., while CEO is chief executive officer.

The second is the different literal interpretation. The CEO is the chief executive officer of a company or group, the boss of the company or group, the representative of the board of directors, and the representative of the company's employees. The president generally refers to the person in charge of the company's administrative affairs.

The third is the different institutional settings. The CEO is both the leader of administrative affairs and a director of the board of directors. The CEO is the president plus a director.

The fourth is the different rights. Since the CEO is the president plus a director, he has greater decision-making power, while the president generally only serves as an executive layer.

There is a certain difference between the president and CEO of Alibaba in terms of position.

The president usually refers to the senior leader of the company, who is responsible for the strategic planning and decision-making of the entire enterprise. The president is usually the highest position in the company. They play an important role both inside and outside the company, and communicate and coordinate with the outside world on behalf of the company. The CEO (chief executive officer) is the company's highest administrative position, responsible for executing the instructions of the president and the board of directors, and managing daily operations and business development. The president focuses more on the overall strategy and development direction, while the CEO focuses more on executive affairs and management.

Both the president and the CEO are company executives, but there is only one CEO, while there can be multiple presidents. The CEO is the manager of the entire company, while the president is the manager of a certain region or department.