1/10

When it comes to operations, there must be 1688 stores. 1688 is mainly engaged in wholesale, and the volume of goods is relatively large. Most of the sellers in the store are factories. Log in to the store and click on the seller's workbench.

2/10

The operating idea of ​​1688 stores is roughly to attract visitors to make transactions. This is the purpose of the store. As long as it is carried out around the purpose, there will not be much difference. Let's take a look at the daily visitor records and other data. This is our daily work, and we must also make adjustments based on these data.

3/10

Take a general look in the business advisor, analyze it, and look at the traffic page, product page, customer, marketing, transaction and other interfaces. Each interface can sort out some problems. For example, the traffic page can see the traffic curve chart, which can be seen for 7 days and one month. You can also see important reference information such as visitor sources and visitor time periods.

4/10

You can see some information about the product on the product page. The product details can see the number of views of each product, which is very important for product selection. Single product analysis can be used when testing models. Search ranking can see the use of a certain product, such as where your product can be ranked when searching for a certain word. This can be selected from the wireless terminal and the PC terminal, which is very practical.

5/10

The customer is mainly to show the customer and analyze the customer. We need to have a certain number of customers before analyzing. If it is a new store, there is basically no data. The marketing page shows some activities. How many transactions a certain activity product has will be displayed in it. Regardless of whether it is a new store or an old store, the activity must be reported. In the competition, you can see the products of competitors.

6/10

After reading the business advisor, you will have an understanding of the visitor flow of the store and know where to improve. For example, if most of the visitors are on the wireless terminal, you should pay attention to the operation of the wireless terminal and pay attention to the importance of the wireless terminal when buying a booth.

7/10

There is a marketing function in the 1688 sellers' backstage, where you can apply for various activities and coupons. You must make full use of it. If there are activities, you should do it. You must also fill in the coupons. 1688 will update some small applications in real time. For example, the newly launched hot amplifier uses the hot products of the store to drive the sales of other products. Collection Gifts and New Customers are both newly launched recently. They use coupons to attract new customers, which is also a must.

8/10

There is also a customer in the 1688 seller platform, which is also very useful for operation. There is a potential customer invitation, old customer maintenance, and new customer acquisition in the customer. These three are good ways to acquire customers. Old customer maintenance can send old customers preferential information and recommend products to old customers to achieve transactions. Potential customer invitation is that the platform recommends some customers based on big data. We can invite them to become our new customers. Acquiring new customers is to acquire new customers through the small tools inside, mainly by sharing.

9/10

The Alibaba Index can show the recent hot search terms, which is very useful for optimizing product search terms and also belongs to operations.

10/10

The most important thing is to buy words and booths. The booths are fixed and some words are auctioned every month, and then displayed in a fixed position. There is also a marketing treasure, which costs a certain amount of money every day to obtain traffic. This is something that both new and old stores have to buy. There are too many stores, and if you don’t buy it, there will be no traffic.