这个要看你从什么角度来看。
1688与淘宝定位是不同的,1688面相的零售末端商家,套餐则直接面相客户。可能马老师一开始愿景就是从供货厂家到终端消费者全吃下,然后又把这种结构设计为两层,就诞生这两个平台。
但实际情况不是这样的,马老师想的还是太简单和理想化了,因为消费者想要实惠,商家想促进销量而不管购买者是谁,不同商品的分销模式又不一样,最后导致1688定位很尴尬。个人消费者想图便宜,商家又要保持批发商的姿态,弄得谁都不满意。
所以无论怎么看,1688都可以说不靠谱。
It depends on your perspective.
1688 and Taobao have different positioning. 1688 is aimed at retail merchants, while packages are directly aimed at customers. Maybe Mr. Ma's vision at the beginning was to take over everything from suppliers to end consumers, and then designed this structure into two layers, and these two platforms were born.
But the actual situation is not like this. Mr. Ma's thinking is still too simple and idealistic, because consumers want benefits, merchants want to promote sales regardless of who the buyers are, and the distribution models of different products are different, which ultimately leads to an awkward positioning of 1688. Individual consumers want to be cheap, and merchants have to maintain the posture of wholesalers, which makes no one satisfied.
So no matter how you look at it, 1688 can be said to be unreliable.