Alibaba's characteristics are:

1. A concentration of small and medium-sized sellers

2. Internationalization and globalization

3. Wide coverage and increasingly comprehensive.

Alibaba's business model:

1. Specialize in information flow, gathering a large amount of market supply and demand information. The information is updated quickly and has high credibility, which has attracted many companies.

2. Adopt a localized website construction method, using local languages ​​for different countries, which is simple and readable, and also has affinity. Alibaba's website has a variety of different languages, and users can choose different language forms, which makes it simple and easy to understand, because such an appropriate form attracts more users.

3. The website has a low threshold, and attracts companies to log in to the platform to register users for free, become members, gather business flows, and activate the market. The continuous flow of information creates unlimited business opportunities. Because more and more people or companies register as members, information is constantly updated, and traffic is getting bigger and bigger, Alibaba has become the world's largest B2B website.

4. Alibaba has a very high credit rating, which has attracted a large number of companies to operate in the form of advertising. Because Alibaba is difficult to imitate, it attracts more users to register as members.

5. Alibaba's logistics system and distribution service system are becoming more and more perfect.

6. Establish various service information points to let users understand Alibaba and trust Alibaba.