Alibaba's system font, Alibaba Puhui font, is a Chinese font independently developed by Alibaba Group. It has good readability and aesthetics and is widely used in various products and services under Alibaba Group.

The design of Alibaba Puhui font takes into account the structural characteristics of Chinese characters and adopts modern design techniques to make the font appear concise, clear and generous. Its smooth font shape, moderate line thickness and reasonable character spacing make people feel comfortable and natural. The application of Alibaba Puhui font not only reflects Alibaba Group's emphasis on brand image, but also sets an example for the Chinese font design industry.