1. Paid advertising space: The first display is currently at the forefront of product search, followed by some powerful merchants, online sales promotion and some purchase mall offers.

2. Natural search sorting rules:

1. Relevance, remember three main influencing factors:

❶ Product title (you can also refer to the better peers).

❷ Product category.

❸ Product attributes (of course, the more detailed the better, and those with good user experience will have a good ranking).

2. Content quality, mainly the cleanliness of the pictures, in line with reality, not exaggerated. No stacking words, etc. Category, attribute requirements are true.

3. Transaction factors:

Refers to the online transaction records of commodities in the past 90 days, which are divided into high-quality transactions and low-quality transactions. Summarized as follows:

❶ Total transaction amount-the more recent the effect, the more obvious.

❷Return rate - the proportion of customers who come back to buy within 1 month after their most recent purchase.

❸Transaction conversion - transaction volume/views = conversion rate.

❹Good reviews - this needs no introduction.

Four. Buyer experience: It is mainly to let you join Alibaba's guarantee service, that is, you need to pay a deposit, similar to Taobao's deposit. The higher the deposit, the better. Although the impact index is not as high as the above, it cannot be ignored.

Five. Company factors:

Mainly include guarantee, transaction, showcase, strength merchant, and import source platform merchant. The following is a brief explanation:

❶Join the Trust Pass.

❷The overall transaction situation of the enterprise store.

❸Showcase, the number of rewards will be given according to your business situation.

❹Open strength merchants and import source platform merchants.

Six. Click-through conversion: If there is a lot of exposure, that is, the display is relatively high, but not many people click on it, then your product is ranked at the top, there must be a problem.

1. Service quality. This is easy to understand. Simply put, it means keeping Wangwang online for 8-10 hours a day and responding to users' inquiries on Wangwang in a timely manner.

2. Other factors. Do not resend product information frequently (update 1~2 times a month on average). The system will automatically judge whether there are any violations and penalties, and whether there is too much repeated information. Low-quality pictures refer to pictures that are not clear, inconsistent in size, have many psoriasis, and have a poor visual experience.

In fact, we have summarized six major points about Alibaba's ranking rules. Of course, in addition to paid ranking, if you want to rank at the top based on the strength of your store, you need to work hard on factors related to natural search and do well according to the corresponding indicators.