从4个方面谈谈速卖通现状
1、基础设施
随着速卖通的不断发展,平台的不断进步,现在国内的电商基础设施基本都已经完善了,跨境物流体系也基本覆盖了大多数做跨境电商的地区,相关的政策也在鼓励跨境商家去做跨境电商,在地缘上面来说,现在很多产业带也在做相关的产业园,培训机构扶持跨境品牌出海。
2、产品渠道
很多工厂在意识到了跨境的重要性后,不断的推出适合跨境的产品和国外需求高的产品,为很多做跨境电商的商家提供便利的货源,大大降低了货源获取的难度和成本。
3、人才
随着平台的不断发展,平台热度的不断提高,越来越多的人进入速卖通平台来从业,在这个过程中产生了一批专业的从业者,而且人才的储备越来越多,并且增长的量越来越大。这些从业者为很多的企业提供了跨境人才的专业支撑。
4、政策
随着跨境电商的不断发展,平台定位越来越清晰,平台也越来越成熟,政府对于跨境电商的扶持(人才培训、园区建设、物流服务设施建设、资金支持、政策支持等)越来越多,这是其一。
其二是平台的政策,随着国内市场的不断成长,现在阿里在国内的份额已经达到一个比较高的份额,短时间内想要突破一个很高的值是很难的,这个时期是稳定期,如果阿里巴巴想要更大的发展空间就必须要走向海外,所以,未来三年到五年阿里的重心肯定是像海外发展,不管是马云的EWTP还是菜鸟物流的全面建设都说明了这一切,这个时候平台给到商家的扶持力度是非常非常大的。
综上所述,现在来做速卖通,不管是实际上、地缘上、还是人员和政策上面都是非常有利的。
Talk about the current situation of AliExpress from 4 aspects
1. Infrastructure
With the continuous development of AliExpress and the continuous progress of the platform, the domestic e-commerce infrastructure has basically been improved, and the cross-border logistics system has basically covered most of the regions doing cross-border e-commerce. Relevant policies are also encouraging cross-border merchants to do cross-border e-commerce. In terms of geography, many industrial belts are now also doing related industrial parks, and training institutions support cross-border brands to go overseas.
2. Product channels
After realizing the importance of cross-border, many factories continue to launch products suitable for cross-border and products with high foreign demand, providing convenient sources of goods for many cross-border e-commerce merchants, greatly reducing the difficulty and cost of obtaining sources of goods.
3. Talent
With the continuous development of the platform and the continuous improvement of the platform's popularity, more and more people have entered the AliExpress platform to work. In this process, a group of professional practitioners have emerged, and the talent reserve is increasing, and the growth is increasing. These practitioners provide professional support for cross-border talents for many companies.
4. Policy
With the continuous development of cross-border e-commerce, the platform positioning is becoming clearer and clearer, and the platform is becoming more and more mature. The government's support for cross-border e-commerce (talent training, park construction, logistics service facility construction, financial support, policy support, etc.) is increasing. This is one of them.
The second is the platform's policy. With the continuous growth of the domestic market, Alibaba's share in China has reached a relatively high share. It is difficult to break through a very high value in a short period of time. This period is a stable period. If Alibaba wants more room for development, it must go overseas. Therefore, in the next three to five years, Alibaba's focus will definitely be on overseas development. Whether it is Jack Ma's EWTP or the comprehensive construction of Cainiao Logistics, it all shows that the support provided by the platform to merchants at this time is very, very strong.
In summary, it is very advantageous to do AliExpress now, whether in terms of reality, geography, personnel and policy.