1、互联网虚拟产品业务类;
2、衣食住行相关的快销品类;
3、休闲娱乐服务业;
4、新零售、培训医疗;
互联网营销也称为网络营销,就是以国际互联网络为基础,利用数字化的信息和网络媒体的交互性来实现营销目标的一种新型的市场营销方式。
网络营销具体方法:
1、信息流广告
信息流广告是位于社交媒体用户的好友动态、或者资讯媒体和视听媒体内容流中的广告。信息流广告的形式有图片、图文、视频等,特点是算法推荐、原生体验,可以通过标签进行定向投放,根据自己的需求选择推曝光、落地页或者应用下载等。
2、问答营销
问答营销属于互动营销新型营销方式,是互动营销介于第三方口碑而创建的网络营销方式之一,营销方式既能与潜在消费者产生互动,又能植入商家广告,是做品牌口碑、互动营销不错的营销方式之一。
3、口碑营销
由生产者以外的个人通过明示或暗示的方法,不经过第三方处理、加工,传递关于某一特定或某一种类的产品、品牌、厂商、销售者,以及能够使人联想到上述对象的任何组织或个人信息,从而导致受众获得信息、改变态度,甚至影响购买行为的一种双向互动传播行为。
6、网络整合营销
集成于市场营销中业务能力、品牌策划中创新理念、电子商务中技术应用、网络推广中细节规划及社区互动中网民特点等多项领域中的丰富经验,致力于打造中国式电子商务模式。围绕着市场营销充分结合网络资源带给企业的发展空间,善于分析传统的商务模式。有效结合网站所需、能吸大众关注,从而获得经济利益。
1. Internet virtual product business;
2. Fast-moving consumer goods related to food, clothing, housing and transportation;
3. Leisure and entertainment services;
4. New retail, training and medical care;
Internet marketing, also known as network marketing, is a new type of marketing method based on the international Internet, using digital information and the interactivity of network media to achieve marketing goals.
Specific methods of network marketing:
1. Information flow advertising
Information flow advertising is advertising located in the dynamics of friends of social media users, or in the content flow of information media and audio-visual media. Information flow advertising is in the form of pictures, graphics, videos, etc., and its characteristics are algorithm recommendation and native experience. It can be targeted through tags, and you can choose to push exposure, landing pages or application downloads according to your needs.
2. Question and answer marketing
Question and answer marketing is a new type of interactive marketing. It is one of the network marketing methods created by interactive marketing between third-party word of mouth. This marketing method can not only interact with potential consumers, but also implant business advertisements. It is one of the best marketing methods for brand word of mouth and interactive marketing.
3. Word of mouth marketing
Individuals other than producers convey information about a specific or a certain type of product, brand, manufacturer, seller, and any organization or personal information that can make people think of the above objects through explicit or implicit methods without third-party processing and processing, so as to lead the audience to obtain information, change attitudes, and even affect purchasing behavior.
6. Network integrated marketing
Integrated with the rich experience in many fields such as business capabilities in marketing, innovative concepts in brand planning, technical applications in e-commerce, detailed planning in network promotion, and characteristics of netizens in community interaction, we are committed to creating a Chinese e-commerce model. Focusing on marketing, we fully combine the development space brought to enterprises by network resources and are good at analyzing traditional business models. Effectively combine the needs of the website and attract public attention to obtain economic benefits.
Clothing and accessories
The second most popular category on AliExpress, accounting for 15% of the sales of the entire AliExpress platform, with annual sales of about 40 billion. The main hot-selling products are: sunglasses, watches, accessories, dresses, T-shirts, skirts, shirts, belts, hats, ties, shoes, headwear, women's underwear, men's underwear, yoga pants and leggings, stockings, sexy underwear, pajamas, shoulder bags, briefcases, school bags, wallets, cosmetic bags,
Internet sales categories are divided into clothing, cosmetics, skin care products, snacks, etc.