The operation strategy of building block toys on AliExpress mainly includes the following points:

Product innovation: There are many types of building block toys, including regular building blocks, Lego, puzzles, etc., and there are also different types such as theme, education, and collection. In order to stand out in the fiercely competitive market, it is necessary to focus on product innovation, develop a series of theme products with characteristics, and carry out product innovation in combination with market hot spots and consumer interests.

Product quality: The quality of building block toys directly affects consumers' purchasing decisions. Therefore, it is necessary to choose high-quality materials to ensure the safety, durability and environmental protection of the products. At the same time, it is necessary to pay attention to the detailed design of the products to improve the added value and competitiveness of the products.

Product line expansion: For different consumer groups, building block toys of different types, different difficulties, and different themes can be developed to meet the needs of different consumers. For example, simple building block toys suitable for children can be launched, and high-end collection building block toys suitable for collectors can also be launched.

Brand promotion: On the AliExpress platform, brand promotion can be carried out in a variety of ways, such as social media, advertising, KOL cooperation, etc. At the same time, it is also necessary to pay attention to product quality and service quality, enhance brand image and reputation, and attract more consumers.

Channel strategy: On the AliExpress platform, sales can be carried out through a variety of channels, such as platform stores, platform activities, independent sites, etc. You can choose the appropriate sales channel according to different product types and sales strategies to increase product exposure and sales.

Customer service: On the AliExpress platform, it is necessary to provide high-quality customer service, solve consumer problems and complaints in a timely manner, and enhance consumer trust and loyalty. At the same time, you can interact with consumers in various ways, such as email marketing, social media interaction, etc., to improve consumer satisfaction and willingness to buy.

In summary, the operation of building block toys on AliExpress needs to focus on product innovation, quality, expansion of product lines, brand promotion, channel strategy and customer service, and continuously improve product competitiveness and market share.