(I) Definition of independent website

Let's first talk about the definition of independent website. Independent website refers to a website that does not belong to any platform and has its own independent domain name, space, and page in the e-commerce field.

Cross-border merchants can use independent websites to complete a series of transaction processes and service projects, including online promotion, product sales, and after-sales service.

With the continuous development of cross-border e-commerce, there are currently two modes of independent websites in the industry:

(1) The first is an e-commerce website built through a "third-party SaaS visual website building tool".

(2) The second is self-built, that is, an e-commerce website built independently, which requires a certain level of development technology.

Under normal circumstances, most cross-border e-commerce practitioners will choose the relatively simple first mode. The threshold of the second mode is too high, and we generally do not recommend that you choose it. After all, engaging in cross-border e-commerce is for profit. Hello everyone, I am Nanjing Guling E-commerce Co., Ltd., focusing on cross-border resource docking.

(II) Traffic monetization model welcomes a disruptor - TikTok

Why is TikTok a "disruptor"?

Because TikTok is easy to use and everyone can operate it

TikTok has nearly 3 billion users worldwide

TikTok has 1 billion monthly active users, forming a huge traffic pool

What cross-border e-commerce practitioners need most is traffic, so who can give up such a powerful traffic entrance as TikTok?

Many cross-border merchants have started to lay out since TikTok was just launched. When TikTok began to develop rapidly, they already had their own brand accounts on TikTok and completed the construction of the brand traffic matrix through self-operated accounts and cooperation with TikTok influencers.

Especially for cross-border merchants who focus their business on third-party e-commerce platforms such as Amazon and AliExpress, they have received a lot of traffic dividends by relying on the early layout of TikTok, and the income they have obtained is often in the hundreds of thousands or millions.

(III) Platform competition intensifies, sellers suffer

The happy time of many cross-border merchants is coming to an end soon! The interests of merchants are difficult to protect under platform competition! Since May last year, a wave of account blocking that lasted for more than three months has been set off on Amazon, one of the world's largest cross-border e-commerce platforms. Strict standards have been used to rectify sellers on the platform, and a large number of domestic accounts and stores have been banned, and a large number of products have been removed from the shelves.

Many overseas brands have almost instantly lost the influence accumulated over the years. For most of the banned stores, it is a disaster. Hello everyone, I am Nanjing Guling E-Commerce Co., Ltd., focusing on cross-border resource docking.

3. Independent station building platform-Shopify

(I) What is Shopify

Since Shopify has become a strategic partner of TikTok, I will take Shopify as an example to explain to you the operating mode of this type of independent station.

(1) Official analysis

Shopify is a one-stop SaaS model e-commerce service platform with a relatively simple interface. Users can quickly adapt to the functions of the platform and open their own