运营技巧一:调查市场数据,分析市场需求 任何一款产品上架之前都需要看看市场,是不是有人卖过,有没有一定的市场需求,如果速卖通都没有开通你的产品的类目就不需要考虑了。同样,如果一款产品市场很少有人卖,开了直通车都没人看,还是果断放弃的好。
运营技巧二:发布的产品类目路径务必正确 速卖通店铺有个搜索诊断,其中有类目错放这个,现在越来越严格了,自2017年4月10日起,全平台将全面开展违规商品整顿事宜,对违规商品退回不可上架,并根据情节严重程度对账号执行冻结甚至关闭处置。
运营技巧三:产品品牌属性要选对 任何一款产品上架之前都需要看看市场,是不是有人卖过,有没有一定的市场需求,如果速卖通都没有开通你的产品的类目就不需要考虑了。同样,如果一款产品市场很少有人卖,开了直通车都没人看,还是果断放弃的好。
运营技巧四:产品上架Listing数量足够 你告诉我你的速卖通店铺只有10多个listing,而且还都是差不多一样的产品,就那么几个关键词,流量怎么来 所以店铺产品数量还是有一定要求的,个人建议最好在100~150个listing最好经营(对于大部分卖家来说)。非常不建议大量铺货,一个产品最多最多发3个listing(1个正常售卖价格+1个限时限量折扣+1个平台活动)。
运营技巧五:标题关键词切忌堆砌 站内搜索的展示逻辑很大程度是跟产品标题匹配度直接相关的,关于速卖通标题正确写法,个人建议是:Genuine/Original(正品)+品牌+型号+重点关键词(功能)+长尾词+(betterthan)热搜词;如果你还是老套路,一大堆垃圾词,各种堆砌是不行,反而会降低你的排名,拉低转化,词多必失,重要的是用词精准。
Operation skill 1: Investigate market data and analyze market demand Before putting any product on the shelves, you need to look at the market to see if anyone has sold it and whether there is a certain market demand. If AliExpress has not opened the category of your product, you don’t need to consider it. Similarly, if a product is rarely sold in the market and no one looks at it even if you open a through train, it is better to give up decisively.
Operation skill 2: The category path of the published product must be correct. AliExpress stores have a search diagnosis, which includes the category misplacement. Now it is getting stricter. From April 10, 2017, the entire platform will carry out a comprehensive rectification of illegal products. Illegal products will be returned and cannot be put on the shelves, and the account will be frozen or even closed according to the severity of the circumstances.
Operation skill 3: Choose the right product brand attributes Before putting any product on the shelves, you need to look at the market to see if anyone has sold it and whether there is a certain market demand. If AliExpress has not opened the category of your product, you don’t need to consider it. Similarly, if a product is rarely sold in the market and no one is looking at it even if you open a through train, it is better to give up decisively.
Operational Skill 4: Sufficient Number of Product Listings You told me that your AliExpress store only has more than 10 listings, and they are almost the same products, with only a few keywords, how can traffic come? Therefore, there are certain requirements for the number of products in the store. Personally, I suggest that it is best to operate with 100~150 listings (for most sellers). It is strongly not recommended to distribute a large number of products. A maximum of 3 listings can be posted for a product (1 normal selling price + 1 limited time and limited quantity discount + 1 platform activity).
Operational Skill 5: Avoid keyword stacking in titles. The display logic of in-site search is directly related to the matching degree of product titles. Regarding the correct writing method of AliExpress titles, my personal suggestion is: Genuine/Original (authentic) + brand + model + key keywords (function) + long-tail words + (better than) hot search words; if you still use the old routine, a lot of junk words, various stacking will not work, but will lower your ranking and reduce conversion. Too many words will lead to loss. The important thing is to use accurate words.