The popular product categories of domestic and foreign cross-border platforms in Russia are: electronics and home appliances, clothing and shoes, food, furniture and home furnishings, and beauty and health.

Overseas e-commerce accounts for 20% of the entire e-commerce in Russia. The three major overseas e-commerce companies are AliExpress, eBay, and Amozon. AliExpress's business in Russia mainly includes clothing, shoes, accessories, underwear, electronic products, etc.

The age distribution of Russian buyers on AliExpress is mainly young people with high education between 20 and 40 years old. The monthly income is about 29,000 rubles (about 5,800 RMB). This type of people is low-income in Moscow and middle-income in other regions. 98% of people spend money and love traveling, especially the beach.

The main reason why Russians choose AliExpress is that it is cheap and rich in categories. Friends recommend that AliExpress is the best way. For some buyers who do not place orders, the main reasons are low trust in AliExpress, language problems, logistics problems, and product quality problems.

Since Russian companies do not fully understand the importance of e-commerce, they have difficulties with electronic payments. Russians are less willing to make electronic payments and are skeptical about the security of online payments. If you want to do well in the Russian market, you must improve payment and logistics.