Alibaba.com is a well-known brand of global business-to-business (B2B) e-commerce and the world's largest online trading market and business exchange community. Alibaba was founded at the end of 1998, with its headquarters in Hangzhou and branches in Silicon Valley, London, and other places. Alibaba.com is a well-known brand of global business-to-business (B2B) e-commerce and the world's largest online trading market. With good positioning, solid structure and excellent services, Alibaba has become the world's first e-commerce website with 2.1 million merchants, the first choice for global merchants to promote their network, and has been rated by merchants as the "most popular B2B website". Alibaba's outstanding achievements have attracted the attention of people from all walks of life. Sutherland, the first director-general of the WTO, served as an advisor to Alibaba, and government and private institutions such as the US Department of Commerce, the Ministry of Economy, Trade and Industry of Japan, and the European Federation of Small and Medium Enterprises have recommended Alibaba to local enterprises.

Alibaba was selected as an MBA case twice by Harvard Business School, setting off a research boom in the American academic community. It was selected as one of the world's best B2B sites four times by the authoritative American financial magazine Forbes. It has been rated as the world's most popular B2B website, China's excellent business website, China's top 100 excellent websites, and China's best trade network by relevant institutions many times. It has been praised by domestic and foreign media, Silicon Valley and foreign venture capitalists as one of the five major Internet business schools that are on par with Yahoo, Amazon, eBay, and AOL.

Jack Ma, the founder and CEO of Alibaba, was selected as a "future leader" by the famous "World Economic Forum" and a "business leader" by the American Asian Business Association. He is the first Chinese entrepreneur to be on the cover of "Forbes" in 50 years, and has been invited to give lectures at world-renowned universities such as MIT, Wharton School of Business, and Harvard University many times.

In May 2002, Jack Ma became the cover figure of Japan's largest magazine, Nikkei. Nikkei highly praised Alibaba's contribution to the Sino-Japanese trade: "Alibaba has achieved a balance between income and expenditure and has become the pride of the entire Internet world." In the four years since Alibaba was founded, more than 400 well-known news media in more than a dozen languages ​​around the world have been tracking and reporting on Alibaba, and the media industry has praised it as a "truly world-class brand."