Self-operated stores are suitable for traditional offline merchants. Merchants mainly provide goods. The specific sales prices and activities are decided by the platform. Merchants do not have the right to operate. The pop model is similar to the tmall platform. It is divided into four different forms of operation. Let me introduce them to you one by one:

1. SOP means that merchants have the maximum autonomy to operate. The goods operated by the seller do not need to be put into the warehouse. After the customer places an order, the merchant can directly send the goods to the customer through logistics, and the customer can issue an invoice if he wants one.

Customer service and operations are similar to tm. It is the mainstream model for entering JD.com at present, which is particularly suitable for small and medium-sized sellers. The operating cost is the smallest. The main expenses are on deduction points and promotion fees. Therefore, sellers who do not have a lot of funds can consider using this method, which is relatively more cost-effective.

2. LBP. The difference between it and the first category is logistics and invoice. Under the LBP model, when a customer places an order, the merchant must first send the item to a warehouse close to the customer, and then JD.com will use logistics to send it to the customer. If a return occurs, it will also be returned to the warehouse first, and then the platform will return it to the store. Under this model, all products are free shipping, including returns and exchanges, which are all borne by the merchant.

Merchants can choose to store products. The amount of goods in each warehouse is determined by the merchant. There are eight storage centers to choose from. You can enter one or several of them, but which warehouse can only be sold in the area covered by the warehouse. In addition, if the merchant can do activities, all 8 warehouses must have goods. Under this model, its distribution can achieve the policy of 211 instant delivery and free shipping for the entire store. The user experience and delivery service are very good, and there are very few deleted orders.

3. The logistics of sopl is the same as that of lbp. The difference is that there is no need to issue a value-added tax invoice for settlement. If the customer has a request, then an invoice must be issued to the customer. This is cheaper than LBP, but it will increase the volume for the person issuing the invoice.

4. FBP and JD's warehousing, distribution, and self-collection points covering the whole country can all enjoy the same services, and the platform issues invoices to all users.

In fact, the difference between the two stores lies in their autonomy. POP stores have more room to play and there are many models to choose from, while self-operated stores can only operate according to the requirements of the platform, which is relatively less flexible. After all, the platform has the final say in self-operated stores, while the initiative of POP is in the hands of the merchants.