对于电子商务平台,建立信任是很重要的。大多数电子商务平台的信用评价体系都很严格、很完善,只有更多的客户回头给予好的评价,卖家店铺的转化率才能更高。
全球速卖通平台的评价分为信用评价及卖家分项评分两类。
信用评价是指交易的双方在订单交易结束后对对方信用状况的评价。信用评价包括五分制评分和评论两部分。
卖家分项评分是指买家在订单交易结束后以匿名的方式对卖家在交易中提供的商品描述的准确性(Item as described)、沟通质量及回应速度(communication)、物品运送时间合理性(shipping speed)三方面服务做出的评价,是买家对卖家的单向评分。
For e-commerce platforms, it is very important to establish trust. The credit rating system of most e-commerce platforms is very strict and complete. Only when more customers return to give good reviews can the conversion rate of sellers' stores be higher.
The evaluation of the AliExpress platform is divided into two categories: credit evaluation and seller sub-item rating.
Credit evaluation refers to the evaluation of the credit status of the other party by both parties to the transaction after the order transaction is completed. Credit evaluation includes a five-point rating and comments.
The seller sub-item rating refers to the evaluation made by the buyer anonymously on the accuracy of the product description (Item as described), communication quality and response speed (communication), and reasonableness of the item delivery time (shipping speed) provided by the seller in the transaction after the order transaction is completed. It is a one-way rating of the buyer to the seller.
AliExpress's evaluation system includes:
Review star rating, review content, response received from reviewer, review effective time, reviewer's name, reviewer's credit rating, reviewer's country, product name, product unit price and quantity