1、访客量少,当卖家的客流量较少时,转化率就不是那么稳固,有时候没有效果,而且都低于行业均值,归根到底,流量是不够的。所以,要注意增加访客数量,访客多,流量大,才能进一步探讨店铺的转化率。
2、价格,在转化率中占比例较大。相对些知名度不高的品牌,价极有可能会影响转化率。建议提前分析受众的水平,分争对手的价和成本,做好定位。
3、回复不及时,产品转化率低的原因是当在下单过程中遇到问题时,没有及时得到客的回复,或者在拿到产品后,没有及时联系确认细节,这也导致了门店的转化低。你知道,很多人买东西都是冲动。如果目前问题不解决,他们很可能会放弃付钱的想法。
4、综合评分,得分包括评价、得分和门店得分。评分是影响下单、提高转化率的重要因素。它也会影响搜索排名。得分低的产品甚至不能参加平台活动。
1. Small number of visitors. When the seller has less traffic, the conversion rate is not so stable, sometimes there is no effect, and it is lower than the industry average. In the final analysis, the traffic is not enough. Therefore, we should pay attention to increasing the number of visitors. Only with more visitors and more traffic can we further explore the conversion rate of the store.
2. Price accounts for a large proportion of the conversion rate. Relative to some less well-known brands, price is very likely to affect the conversion rate. It is recommended to analyze the level of the audience in advance, compete with the price and cost of the opponent, and do a good job of positioning.
3. Untimely response. The reason for the low conversion rate of the product is that when there is a problem in the ordering process, the customer is not responded in time, or after getting the product, the details are not contacted in time to confirm, which also leads to low conversion of the store. You know, many people buy things impulsively. If the current problem is not solved, they are likely to give up the idea of paying.
4. Comprehensive score. The score includes evaluation, score and store score. The score is an important factor affecting orders and improving conversion rates. It also affects search rankings. Products with low scores cannot even participate in platform activities.