AliExpress store association means that there are multiple stores under the name of the same seller. These stores may be identified as associated stores by the platform due to similarities in products, operation strategies, etc. Associated stores may bring the following consequences:

1. Platform review: AliExpress platform may review associated stores to ensure that the stores are operating in compliance. If an associated store is found to have violated regulations, the platform may punish the store involved, including but not limited to demotion, store closure, etc.

2. Influence of store weight: Associated stores may affect each other's weight, thereby affecting search rankings and exposure. If there is a competitive relationship between associated stores, it may lead to fierce internal competition, which in turn affects overall sales performance.

3. Customer experience: Similarities in products, prices, operation strategies, etc. between associated stores may make customers feel that they are repeating their purchases, thereby affecting their shopping experience and satisfaction.

4. Restricted marketing strategies: Affiliated stores may lead to restrictions on marketing strategies. For example, the platform may set specific marketing activity restrictions for affiliated stores to prevent sellers from violating regulations such as false orders and fake transactions through affiliated stores.

In order to avoid these consequences, sellers should abide by the regulations of the AliExpress platform and ensure the independence and personalized operation of the store. When opening multiple stores, sellers should pay attention to the following points:

1. Clarify store positioning: Each store should have a clear positioning and characteristics to avoid similarities in products, prices, and operating strategies.

2. Independent operation: Ensure that each store operates independently to avoid violations such as affiliated transactions and false orders.

3. Optimize product structure: Arrange the product structure reasonably to avoid competition between affiliated stores and improve overall sales performance.

4. Pay attention to platform policies: Pay close attention to changes in AliExpress platform policies to ensure compliance with store operations.