在速卖通平台上设置产品包邮服务,主要考虑以下几个方面:
1. **物流成本计算**:首先需要了解和计算各种物流渠道的运费报价。以中国邮政挂号小包和e邮宝为例,商家可以从速卖通后台下载相应的运费报价,并整理成表格。根据商品的重量,使用EXCEL等工具计算出每个国家的运费。
2. **设置包邮国家**:根据商品重量和物流成本,设定哪些国家可以享受包邮服务。例如,如果一个60g的商品,通过E邮宝到美国的运费是18.96元,那么可以将美国设置为包邮国家。
3. **计算其他国家的邮费**:除了包邮国家之外,对于其他国家的邮费,可以设定一个计算公式。比如,从包邮国家的邮费中减去一定数额,如果计算出的邮费为负数,则可以考虑该国家也享受包邮服务。
4. **产品成本考量**:包邮服务的定价还需要考虑产品的成本价。有些商家会选择在产品成本价上增加一定的金额作为邮费,这也取决于商家的利润要求和市场竞争情况。
5. **买家选择考虑**:速卖通平台允许买家选择不同的物流服务,如果买家选择了包邮服务之外的物流方式,商家需要设定一个合理的额外费用,以保证自身的利润。
When setting up free shipping on AliExpress, the following aspects should be considered:
1. **Logistics cost calculation**: First, you need to understand and calculate the freight quotes of various logistics channels. Taking China Post Registered Parcel and e-mail as examples, merchants can download the corresponding freight quotes from the AliExpress backend and organize them into a table. According to the weight of the goods, use tools such as EXCEL to calculate the freight for each country.
2. **Set free shipping countries**: According to the weight of the goods and logistics costs, set which countries can enjoy free shipping services. For example, if the shipping cost of a 60g product to the United States via e-mail is 18.96 yuan, then the United States can be set as a free shipping country.
3. **Calculate the postage of other countries**: In addition to the free shipping countries, you can set a calculation formula for the postage of other countries. For example, subtract a certain amount from the postage of the free shipping country. If the calculated postage is a negative number, you can consider that the country also enjoys free shipping services.
4. **Product cost consideration**: The pricing of free shipping service also needs to consider the cost price of the product. Some merchants will choose to add a certain amount of money to the product cost price as postage, which also depends on the merchant's profit requirements and market competition.
5. **Buyer choice consideration**: The AliExpress platform allows buyers to choose different logistics services. If the buyer chooses a logistics method other than free shipping service, the merchant needs to set a reasonable additional fee to ensure its own profit.