速卖通的半托管仓发模式是一种新的物流解决方案,它结合了速卖通平台的物流和仓储服务,以及卖家的商品管理能力。这种模式下,卖家可以将自营店内的一部分商品交给速卖通平台进行管理和发货,而无需自行处理复杂的物流问题。具体来说,卖家可以通过以下几种方式受益于半托管仓发模式:
物流省心:速卖通平台提供了广泛的物流和仓储服务,包括价格优惠和快速的配送时效。卖家不需要担心物流问题,而是可以将精力集中在销售和商品管理上。
操作便捷:卖家可以在平台上直接挑选自营店内的商品加入半托管模式,无需重新上架或发布商品信息,简化了操作流程。
营销支持:加入半托管的商品有机会被推荐至Choice频道,从而获得更多的曝光机会和额外的销售权益,如免费退货服务等。这些权益有助于提升商品的销量和品牌知名度。
运营自主:尽管商品由平台负责存储和管理,但卖家仍能保持对商品定价权和市场战略的主导地位。这意味着卖家可以根据市场变化自主调整价格,避免不必要的竞争压力。
此外,半托管模式的卖家还能享受到JIT(Just-In-Time)方式的发货便利性,即根据客户的订单需求即时发货,同时还有国内优选仓的提前备货服务,以提高物流效率并减少因节假日等原因导致的商品上网率下降。这样的服务对于卖家来说是极大的利好,尤其是在节假日等高峰期,能够保证商品的稳定供应和服务质量
AliExpress's semi-managed warehouse delivery model is a new logistics solution that combines the logistics and warehousing services of the AliExpress platform with the seller's product management capabilities. In this model, sellers can hand over part of the products in their own stores to the AliExpress platform for management and delivery, without having to deal with complex logistics issues themselves. Specifically, sellers can benefit from the semi-managed warehouse delivery model in the following ways:
Easy logistics: AliExpress platform provides a wide range of logistics and warehousing services, including preferential prices and fast delivery time. Sellers do not need to worry about logistics issues, but can focus on sales and product management.
Easy operation: Sellers can directly select products in their own stores on the platform to join the semi-managed model, without having to re-list or publish product information, which simplifies the operation process.
Marketing support: Products added to the semi-managed model have the opportunity to be recommended to the Choice channel, thereby gaining more exposure opportunities and additional sales benefits, such as free return services. These benefits help to increase product sales and brand awareness.
Operational autonomy: Although the platform is responsible for the storage and management of goods, sellers can still maintain a dominant position in product pricing and market strategy. This means that sellers can adjust prices independently according to market changes and avoid unnecessary competitive pressure.
In addition, sellers in the semi-hosted model can also enjoy the convenience of JIT (Just-In-Time) delivery, that is, instant delivery according to customer order requirements, as well as advance stocking services in domestic preferred warehouses to improve logistics efficiency and reduce the decline in product online rates due to holidays and other reasons. Such services are of great benefit to sellers, especially during peak periods such as holidays, which can ensure a stable supply of goods and service quality