Publish misleading discounts. Before the promotion begins, the original price of the product is greatly increased and then sold at a discount, exaggerating the value of the discount to induce buyers to consume.

Publish unreasonable or false prices. Including but not limited to setting too high or too low prices for products to attract attention, when there is actually no such product for sale; driving up prices during special periods to disrupt the market; setting multiple reference prices without clarifying the meaning of various prices; fabricating original prices in promotional activities, and the marked original prices do not exist or have never had transaction records.

When carrying out price promotion activities such as limited-time price reductions and discounts, fabricating promotion periods and product values, using false language such as "last day" and "only today" or other deceptive and misleading language, text, pictures and other prices to induce buyers to consume.

When selling goods or providing services by giving gifts or bundling at an additional price, the actual price, name, and quantity of the gift items are not truthfully marked, or the gift items are fake and inferior goods.