B2C, as a trading method between enterprises and individuals, has become increasingly popular with the development of cross-border e-commerce. More and more enterprises and merchants have begun to enter the B2C cross-border e-commerce platform to engage in B2C cross-border business.

1. AliExpress

AliExpress is mainly based on the Russian market. Moreover, the conditions for opening a store are relatively simple and easy to operate, which is especially suitable for newcomers. AliExpress is also a retailer that Alibaba helps small and medium-sized enterprises to contact terminal wholesalers, sell small and multiple batches quickly, expand profit margins, and comprehensively build a foreign trade online trading platform that integrates orders, payments, and logistics. Overseas markets are concentrated in Russia, Brazil, the United States, Spain, and Turkey. Many products that are allowed to be sold on Taobao are prohibited from being sold on AliExpress, such as diet pills. Therefore, sellers need to fully understand before opening a store.

2. Amazon

Founded in 1995, Amazon has become the world's largest online retailer with the most product varieties. Amazon and other sellers provide customers with millions of unique new, refurbished and second-hand products, such as books, movies, shoes, food, toys, etc. The main markets are in the United States and Canada, but there are independent sites in many countries. The customer coverage is wide.