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Ali launched allyLikes overseas, focusing on women's clothing purchases, intending to compete with the billion-dollar unicorn SHEIN.

The launch of allyLikes, a clothing shopping platform, is supported by Ali's own data. According to AliExpress, the most frequent cross-border purchases in the world are clothing, footwear, consumer electronics, toys, and personal hobbies. Most of the products purchased by netizens across borders have high added value, with clothing being the first to bear the brunt. At present, Ali has realized the layout of e-commerce scenarios in many overseas regions, and owns the cross-border e-commerce platform AliExpress, whose main users are the European, American and Russian markets, and is defined as the "international version of Tmall."