外贸B2B实操书籍
1.《国际贸易实务》黎孝先——这是一本国贸学生的专业课教材,也是实操的基础课,适合国贸零经验的小白构建整个外贸思维和流程框架。内容包括国际贸易术语、国际货物买卖合同、进出口合同的商订、履行和违约救济,以及国际贸易方式等,手把手事无巨细地讲实务。
2.《外贸七日通》黄海涛——外贸业务员入门必备书,以“现学现用”为选材原则,从零开始一步步完成外贸的整个操作过程。本书通俗易懂,耐心看看,几天工夫就能大致上手操作。新手再也不怕坐在电脑前不知道该干嘛啦。
3.《出口贸易模拟操作教程》祝卫等——通过生动具体的案例、详尽的操作指南、具体的图表实例和大量的操作练习,让学员能够在一个仿真的国际商业环境中切身体会商品进出口交易的全过程,从而掌握各种主要操作技能。条例清晰,案例实际,同样通俗易懂。
4.《外贸高手客户成交技巧》毅冰——外贸大神的书,对做外贸的如何开发客户、开发业务、成交订单等给了很多方式方法,对新手很有帮助。
5.《贸易技巧与邮件实践》刘云——从外贸入行、面试开始讲,由浅入深,真正手把手教入行。前半部外贸技巧,将找客户、抓住客户、接待客户、跟进订单、规避风险等实际经验——细致分享。后半部是真实的外贸邮件往来案例,分析邮件制胜关键。
跨境电商B2C书籍
1.《揭秘跨境电商》李鹏博 ——介绍了跨境电商中的各大平台和独立网站,并从物流、支付、营销和政策四个方面阐述跨境电商的外围生态圈,全面描述了进出口行业的基本情况。
2.《跨境电商——阿里巴巴速卖通宝典》速卖通大学——全面、详尽地介绍了从事跨境电商、操作速卖通平台的知识和技巧,包括基础操作、平台规则、市场选品、跨境物流、市场营销、数据分析、视觉美工等事无巨细的内容。
外贸英语实用书籍
1.《十天搞定外贸函电》毅冰 ——立足外贸人实际需求编写,区别于传统意义的学院派函电,将外贸工作中可能发生的数百种情况,归纳为十天学习。内容简洁明了,邮件后面的Useful Tips干货满满,全书最后的总结专业独到,适合外贸新人的工具书。
2.《七天秀出外贸口语》毅冰 ——包含配套音频。书的内容都是日常跟单,谈判常用的句型、词汇,除了各种场合的日常口语外,还总结了一些地道表达方式。对话中传递的谈判及思维方式让人受益匪浅,非常适合刚入门的外贸人。
外贸理论及思维书籍
1.《国际经济学》克鲁格曼——诺贝尔经济学奖得主的名作,分为上下两册,上册是国际贸易,下册是国际金融。内容上包含国际经济学的最新进展,及长期以来作为学科核心的传统理论与见解,配有大量的案例、专栏和图表,注重理论在实践中的应用。写得抽丝剥茧,掰碎了一点一点教会你去看世界经济模型。
2.《契约、关系与国际贸易》王永进——解决了如何决定一国的贸易和产业结构这个国际贸易理论中的最基本的问题,也是一本解读构建思维及模型的书。
3.《茶叶·石油·WTO:贸易改变世界》伯恩斯坦——主要讲述世界贸易史,时间跨度从公元前3000年的美索不达米亚到今天全球化的爆发,对世界形成有新的看法和观念。很有意思的一本书,可读性很强,有助于提高学习国际贸易的兴趣。
Practical books on foreign trade B2B
1. "International Trade Practice" by Li Xiaoxian - This is a professional course textbook for international trade students, and also a basic course for practical operation. It is suitable for novices with zero experience in international trade to build the entire foreign trade thinking and process framework. The content includes international trade terms, international goods sales contracts, negotiation, performance and breach of contract remedies for import and export contracts, and international trade methods, etc., and it explains practical matters step by step.
2. "Foreign Trade Seven Days" by Huang Haitao - A must-have book for foreign trade salesmen, with the principle of "learning now and using now" as the material selection principle, starting from scratch and completing the entire foreign trade operation process step by step. This book is easy to understand, and you can get started roughly in a few days if you read it patiently. Newbies are no longer afraid of sitting in front of the computer and not knowing what to do.
3. "Export Trade Simulation Operation Tutorial" by Zhu Wei, etc. - Through vivid and specific cases, detailed operation guides, specific chart examples and a large number of operation exercises, students can experience the whole process of commodity import and export transactions in a simulated international business environment, so as to master various main operation skills. The regulations are clear, the cases are practical, and they are also easy to understand.
4. "Foreign Trade Master Customer Transaction Skills" by Yi Bing - The book of the foreign trade master, which provides many ways and methods for foreign trade to develop customers, develop business, and close orders, is very helpful for novices.
5. "Trade Skills and Email Practice" by Liu Yun - Starting from entering the foreign trade industry and interviews, from the shallow to the deep, really teach the industry step by step. The first half of the foreign trade skills will share the actual experience of finding customers, grabbing customers, receiving customers, following up orders, and avoiding risks in detail. The second half is a real foreign trade email exchange case, analyzing the key to winning emails.
Books on Cross-border E-commerce B2C
1. "Unveiling Cross-border E-commerce" by Li Pengbo - Introduces the major platforms and independent websites in cross-border e-commerce, and explains the peripheral ecosystem of cross-border e-commerce from four aspects: logistics, payment, marketing and policy, and comprehensively describes the basic situation of the import and export industry.
2. "Cross-border E-commerce - Alibaba AliExpress Collection" by AliExpress University - Comprehensive and detailed introduction to the knowledge and skills of engaging in cross-border e-commerce and operating the AliExpress platform, including basic operations, platform rules, market selection, cross-border logistics, marketing, data analysis, visual art and other details.
Practical books on foreign trade English
1. "Ten Days to Get Foreign Trade Correspondence" by Yi Bing - Written based on the actual needs of foreign trade people, it is different from the traditional academic correspondence, and summarizes hundreds of situations that may occur in foreign trade work into ten days of learning. The content is concise and clear, the Useful Tips after the email are full of dry goods, and the final summary of the book is professional and unique, which is a tool book suitable for new foreign trade people.
2. "Show Your Foreign Trade Oral English in Seven Days" by Yibing - includes supporting audio. The content of the book is all about daily follow-up and commonly used sentence patterns and vocabulary in negotiations. In addition to daily spoken language in various occasions, it also summarizes some authentic expressions. The negotiation and thinking methods conveyed in the dialogue are very beneficial and very suitable for foreign trade people who are just starting out.
Books on Foreign Trade Theory and Thinking
1. "International Economics" by Krugman - a masterpiece by the Nobel Prize winner in Economics, divided into two volumes, the upper volume is international trade, and the lower volume is international finance. The content includes the latest developments in international economics, as well as traditional theories and insights that have long been the core of the discipline, with a large number of cases, columns and charts, focusing on the application of theory in practice. It is written in a way that unravels the silk and breaks it down bit by bit to teach you to look at the world economic model.
2. "Contracts, Relationships and International Trade" by Wang Yongjin - solves the most basic problem in international trade theory, how to determine a country's trade and industrial structure, and is also a book that interprets and constructs thinking and models.
3. "Tea·Oil·WTO: Trade Changes the World" by Bernstein - Mainly tells the history of world trade, spanning from Mesopotamia in 3000 BC to the outbreak of globalization today, and has new views and concepts on the world. It is a very interesting book, very readable, and helps to increase interest in studying international trade.