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What tier brand is Mishow?

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MISHOW谜秀·快时尚女装是广州锐悦服装有限公司旗下品牌于2011年8月创立。属国产女装的二线品牌。

由于前期市场定位,设计符合年轻人需求,在短短五年的时间内迅速发展成为快时尚女装品牌一股不可忽视的力量。目前公司集设计、开发、生产、销售为一体的全链路服装企业。

公司于2017年着眼于化战略,并分别于2018年5月、8月、10月于新加坡、莫斯科、马德里分别成立分公司,产品通过阿里速卖通平台销售至60余个国家。

2019年9月更是成为米兰时装周官方特邀走秀品牌。

Professional answer

C

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MISHOW Fast Fashion Women's Wear is a brand of Guangzhou Ruiyue Clothing Co., Ltd. founded in August 2011. It is a second-tier brand of domestic women's wear.

Due to the early market positioning and the design that meets the needs of young people, it has rapidly developed into a fast fashion women's wear brand that cannot be ignored in just five years. At present, the company is a full-link clothing enterprise integrating design, development, production and sales.

In 2017, the company focused on the internationalization strategy, and established branches in Singapore, Moscow and Madrid in May, August and October 2018 respectively. The products are sold to more than 60 countries through the AliExpress platform.

In September 2019, it became the official invited catwalk brand of Milan Fashion Week.

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