1. Preparation before the event

The styles of the event, main pictures, coupons, posters, detailed pictures, customer service, inventory, etc.

Style: It depends on the overall planning of the store. For official promotions, we must plan the promotional style in advance. This promotional style is also the traffic-generating style, so the price must be competitive.

Discount: Calculate the discount intensity and the discount carefully several times. When making it, think more about how to make buyers willing to collect and add to cart after seeing it. Our goal is not to let buyers buy immediately, but to collect and add to cart. This goal is very important.

Customer service training: Customer service is a breakthrough to improve conversion rate, so the customer service staff of the store must be familiar with product knowledge, promotional activities, etc., so as to better undertake the traffic of the promotion and avoid customer loss due to lack of understanding of the product or not knowing how to guide customers.

Stocking: Good warehouse management is the prerequisite for the smooth implementation of the promotion work, so it is necessary to make a preliminary forecast of the sales volume during the promotion period in the early stage. Merchants can make a judgment on stocking and shipment volume based on the sales situation in previous years and the daily sales situation this year, and reasonably plan the storage site and make good personnel arrangements.