1、上传尽可能多的产品,增加产品数量,提升店铺曝光,增加产品与店铺被用户访问到的概率。根据最新的平台数据显示,卖家在线产品数量达到150个的时候,出单比率将提升至50%,同时店铺产品数量越多,成交的概率也就越大。
2、优质的产品标题、产品类目、产品属性以及产品详细描述。一个优质的标题,有几个关键的组成要素:款式+材质+ 形状 +中心词+ 销售方式。正确的产品类目和产品属性可以让买家更加高效的找到我们的产品,让店铺的产品有更多的曝光机会。如果找不到合适的可用关键词搜索参考平台其他卖家的类目。以及清晰的细节图,效果图,关联产品,好评,使用操作视频等内容。帮助卖家更进一步了解产品。
3、了解排序规则,避免搜索作弊带来的排名下降。
4、使用好橱窗。被橱窗推荐的产品将在同等质量的产品中优先排名,近一步提升曝光。
(1)在后台产品管理—更多操作—橱窗推荐,推荐完可在首页橱窗推荐信息栏找到该产品橱窗推荐位置。
(2)就是我们非常关键的平台活动。这些活动相对来说展示时间短,时效性强,带来的流量也会更多。
(3)第三步是充分利用站外流量Facebook,VK等一些社交平台的推广,也可以通过网红推广。站外SEO全球性搜索引擎如google、yahoo等。
1. Upload as many products as possible, increase the number of products, improve store exposure, and increase the probability of products and stores being visited by users. According to the latest platform data, when the number of online products of sellers reaches 150, the order ratio will increase to 50%. At the same time, the more products in the store, the greater the probability of transaction.
2. High-quality product titles, product categories, product attributes and detailed product descriptions. A high-quality title has several key components: style + material + shape + central word + sales method. The correct product category and product attributes can allow buyers to find our products more efficiently and give the store's products more exposure opportunities. If you can't find a suitable available keyword search, refer to the categories of other sellers on the platform. And clear details, renderings, related products, good reviews, operation videos and other content. Help sellers to further understand the product.
3. Understand the sorting rules to avoid ranking drops caused by search cheating.
4. Use the window well. Products recommended by the showcase will be ranked first among products of the same quality, further increasing exposure.
(1) In the backend product management - more operations - showcase recommendation, after recommending, you can find the showcase recommendation position of the product in the showcase recommendation information column on the homepage.
(2) These are our very critical platform activities. These activities have a relatively short display time, strong timeliness, and will bring more traffic.
(3) The third step is to make full use of off-site traffic to promote on social platforms such as Facebook, VK, etc., or through Internet celebrities. Off-site SEO global search engines such as Google, Yahoo, etc.