For online stores, the international ones are usually Alibaba AliExpress, and the domestic ones are Taobao Tmall JD.com. For AliExpress International, the competition is very fierce now, because most wig factories started with international business, are familiar with international business, and have a larger scale. However, there are more people doing it now, and the vicious competition is a bit serious. In China, there are basically only two companies that are good at making wigs, Airemei and Rebecca. They have opened counters in all parts of the country, and both are the two companies that do the best international business in the industry. Because many wig manufacturers do not have much experience in domestic wigs, so relatively speaking, the domestic wig market is still relatively good and is on an upward trend.

The disadvantage is that the domestic awareness of wigs is not very high, but it also means that the market is constantly expanding, because wigs are a product that focuses on experience. If you open an online store, it is very important to choose the right product.

As for marketing strategies, the website is basically paid traffic, various activities and other conventional means