The wig industry is in line with the characteristics of e-commerce products, making it suitable for various sales methods. Different pricing strategies also determine different sales methods.

At present, the proportion of wigs on major platforms is increasing year by year, and sellers are more inclined to platform development. AliExpress, Dunhuang, eBay, Wish, Alibaba, and Amazon have become places where sellers gather. There are also a few customers who choose independent stations or platform + independent station operation ideas.

Because most sellers choose to sell on the platform, it indirectly creates some sales habits for everyone, resulting in standardized sales models and more prominent single characteristics.