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Should AliExpress publish product titles in English or Chinese?

| 2Person Answer

速卖通是一个面向海外市场的电商平台,因此在发布商品时,建议商品标题使用英文。这样能够更好地服务于海外用户,提高商品的搜索可见性和交易成功率。当然,如果你的商品是针对中国市场的,也可以使用中文标题。但是一定要注意,中文标题需要使用标准的汉语拼音和正确的汉字,以便网站自动翻译和搜索引擎识别。在填写商品信息时,务必仔细核对,以确保产品标题精准、准确地描述你的商品。

Professional answer

C

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AliExpress is an e-commerce platform for overseas markets, so when publishing products, it is recommended to use English product titles. This can better serve overseas users and improve product search visibility and transaction success rate. Of course, if your product is for the Chinese market, you can also use Chinese titles. But be sure to note that Chinese titles need to use standard Chinese pinyin and correct Chinese characters for automatic website translation and search engine recognition. When filling in product information, be sure to check carefully to ensure that the product title accurately describes your product.

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AliExpress is aimed at global buyers. When opening a store, listing products and writing titles on AliExpress, you should use English or minority languages. You can use translation software, but it is recommended not to use third-party translation software.

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