1. Not necessarily.

2. According to the current AliExpress platform rules, some products must be registered with the brand before they can be sold on AliExpress, such as clothing, accessories, shoes and bags. However, not all products must be registered with the brand, such as daily necessities, electronic products, etc. Therefore, if you want to sell clothing, shoes and bags on AliExpress, you must register the brand. If it is other types of products, there is no need to register the brand.

3. No steps are required.

Registration is required Because AliExpress has increasingly stringent requirements for brand registration, in order to protect the intellectual property rights of the brand, AliExpress requires sellers to complete brand registration before opening a store to sell, otherwise they will face penalties such as store closure and product removal. However, brand registration is not difficult. As long as you submit the relevant materials according to the requirements of AliExpress, you only need to wait for about a week of review time to complete the registration. After the registration, the seller's store and products can be better protected

Not required, but it is recommended that sellers register their brands to protect their trademark rights. On the AliExpress platform, brand registration can increase the seller's credibility and competitiveness, and also reduce the risk of infringement disputes.

Now AliExpress does not need brands. You can choose to operate without a brand.