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How to sell products on AliExpress live streaming?

| 1Person Answer

速卖通直播卖货的话术可以参考以下步骤:

引起观众兴趣:在直播开始时,可以用一些引人注目的话语和语气来吸引观众的注意力。可以介绍一些产品的特点、用途或独特之处,以吸引观众的视线。

详细介绍产品:详细介绍产品的功能、材料、尺寸等信息,使观众对产品有更深入的了解。同时,强调产品的优点和解决观众痛点的能力,让他们看到购买产品的价值。

使用示范:如果条件允许,可以在直播中进行产品使用示范或实际演示。以实际案例说明产品的使用方法和效果,让观众更直观地了解产品。

推荐搭配:如果有多个产品可以搭配使用,可以推荐搭配方式。例如,推荐搭配服装、配饰或化妆品等,帮助观众获得更多的搭配灵感和购买动力。

引用用户评价:可以引用一些用户的真实评价或购买体验,增加产品的可信度和吸引力。观众会更倾向于相信其他用户的评价,尤其是正面的评价。

提供限时优惠和福利:在直播中提供一些限时优惠和特别福利,例如折扣、赠品或包邮等,增加观众的购买欲望和行动力。有限的时间和数量可以形成购买的紧迫感。

与观众进行互动:与观众进行互动,让他们参与到直播中来。可以提问观众关于产品的问题,回答他们的疑问,并进行抽奖、互动游戏等活动,增加观众的参与感和忠诚度。

营造紧凑氛围:在直播中加入一些紧凑有趣的元素,例如活跃的音乐、有趣的挑战、讲笑话等,让观众在购物的过程中感受到快乐和轻松。

提供购物链接或二维码:在直播过程中及时提供购物链接或扫描二维码的方式,使观众能够方便地购买产品。确保链接或二维码的可见性和易于操作。

跟进和回访:在直播结束后,及时跟进购买的观众,回访他们的购买体验,提供售后服务和解决问题。建立良好的用户关系促进再次购买和口碑传播。

以上就是速卖通直播卖货的一些话术,希望对您有所帮助。

Professional answer

C

奇点说电商

淘宝、京东、拼多多、跨境电商、自媒体抖音快手、短视频直播教程

How to sell products on AliExpress live streaming can refer to the following steps:

Arouse the audience's interest: At the beginning of the live broadcast, you can use some eye-catching words and tone to attract the audience's attention. You can introduce some product features, uses or unique features to attract the audience's attention.

Introduce the product in detail: Introduce the product's functions, materials, sizes and other information in detail to give the audience a deeper understanding of the product. At the same time, emphasize the product's advantages and its ability to solve the audience's pain points, so that they can see the value of buying the product.

Demonstration of use: If conditions permit, you can demonstrate the use of the product or actually demonstrate it during the live broadcast. Use actual cases to illustrate the product's usage and effects, so that the audience can understand the product more intuitively.

Recommend matching: If there are multiple products that can be used together, you can recommend matching methods. For example, recommend matching clothing, accessories or cosmetics, etc., to help the audience get more matching inspiration and purchase motivation.

Quote user reviews: You can quote some users' real reviews or purchase experiences to increase the credibility and attractiveness of the product. Viewers are more likely to trust other users’ comments, especially positive ones.

Provide limited-time offers and benefits: Provide some limited-time offers and special benefits during the live broadcast, such as discounts, gifts or free shipping, etc., to increase the audience’s desire to buy and their motivation to act. Limited time and quantity can create a sense of urgency to buy.

Interact with the audience: Interact with the audience and let them participate in the live broadcast. You can ask the audience questions about the product, answer their questions, and conduct activities such as lucky draws and interactive games to increase the audience’s sense of participation and loyalty.

Create a compact atmosphere: Add some compact and interesting elements to the live broadcast, such as active music, interesting challenges, and telling jokes, so that the audience can feel happy and relaxed during the shopping process.

Provide shopping links or QR codes: Provide shopping links or scan QR codes in a timely manner during the live broadcast, so that the audience can conveniently purchase products. Ensure the visibility and easy operation of the link or QR code.

Follow up and return visits: After the live broadcast, follow up with the purchased audience in a timely manner, return their purchase experience, provide after-sales service and solve problems. Establishing good user relationships promotes repeat purchases and word-of-mouth communication.

The above are some words of advice for selling goods through live streaming on AliExpress. I hope it will be helpful to you.

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