在速卖通上查看对手产品所在类目的方法有以下几种:
1. 搜索竞争对手的产品:进入速卖通首页,搜索框输入竞争对手的产品名称,搜索结果中会显示该产品的详细信息。在产品详情页面,您可以查看产品的类目信息。
2. 分析行业数据:登录速卖通后台,进入“行业分析”模块,选择相应的市场分析报告。通过报告中的数据,可以了解竞争对手的产品分布在哪些类目中。
3. 观察竞争对手的店铺:进入竞争对手的店铺,浏览其商品列表,分析商品的类目分布。同时,可以关注竞争对手的热销产品,了解其在哪些类目上有优势。
4. 使用数据分析工具:借助一些外部数据分析工具,如牛魔王跨境电商数据分析选品专家等,可以获取速卖通平台上各类目的销售数据。通过分析这些数据,您可以了解竞争对手在哪些类目上具有较强的竞争力。
5. 分析平台整体数据:通过速卖通后台的“产品管理”和“数据报表”等功能,可以查看速卖通平台整体的类目分布和销售情况。结合这些数据,您可以找出竞争对手可能在哪些类目上存在。
综上所述,通过以上方法,您可以初步了解竞争对手的产品分布在哪些类目中。在此基础上,您可以进一步分析竞争对手的优势和不足,调整自己的产品策略,以提高自己在竞争中的优势。
There are several ways to check the categories of competitors' products on AliExpress:
1. Search for competitors' products: Go to the homepage of AliExpress, enter the name of the competitor's product in the search box, and the detailed information of the product will be displayed in the search results. On the product details page, you can view the category information of the product.
2. Analyze industry data: Log in to the background of AliExpress, enter the "Industry Analysis" module, and select the corresponding market analysis report. Through the data in the report, you can understand in which categories the competitor's products are distributed.
3. Observe competitors' stores: Go to competitors' stores, browse their product lists, and analyze the category distribution of products. At the same time, you can pay attention to competitors' hot-selling products to understand in which categories they have advantages.
4. Use data analysis tools: With the help of some external data analysis tools, such as Niu Mowang Cross-border E-commerce Data Analysis and Product Selection Expert, you can obtain sales data of various categories on the AliExpress platform. By analyzing these data, you can understand in which categories competitors have strong competitiveness.
5. Analyze the overall data of the platform: Through the "Product Management" and "Data Report" functions of the AliExpress backend, you can view the category distribution and sales of the AliExpress platform as a whole. Combined with these data, you can find out in which categories your competitors may exist.
In summary, through the above methods, you can initially understand in which categories your competitors' products are distributed. On this basis, you can further analyze the strengths and weaknesses of your competitors and adjust your own product strategy to improve your own advantage in the competition.