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How to do AliExpress affiliate marketing?

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速卖通关联营销怎么做 告诉您速卖通关联营销说明及技巧。店铺 产品详情页制作的关联营销是卖家在日常速卖通店铺运营中重要的一项工作内容,此事项对店铺内部流量的分享指引及二次转化起到重要作用。下面千象盒子就教大家如何利用产品信息模块来制作关联营销模板。

产品信息模块介绍

速卖通产品信息模块分为两种,一种是自定义模块,一种是关联产品模块。关联产品模块就是平台提供给卖家的关联营销模板,操作非常简单,只要选择添加商品即可,这里不作赘述。

但是缺点是限定最多只能放8个产品,分两行,每行4个,样式也是单一的,很多人觉得不好看;而自定义模块,一般用来放一些重复的信息内容,比如卖家关于支付、物流、售后服务的一些信息,这样的信息在每个产品详情页都会重复添加,所以放在自定义信息模块中,只要描述中插入模块即可统一管理。

但是,自定义模块的更高级用法就是可以用来制作关联营销模板,起到和关联产品模块一样的作用,模块化的设置也方便统一管理。此外,更重要的是我们可以设计自己想要的样式,添加更多的产品。

其实速卖通关联营销模板简单来说就是产品图片加上链接,这两点自定义模块都具备,操作其实很简单,只是一般不会想到用这个去做。看了这篇教程,以后就不要再去花钱买自定义的关联营销模板工具了。

下面具体说下制作过程:

1. 首先要设计一下要做的关联营销模板框架,每个人可以根据自己的实际情况去设计。本文推荐的是8+1模式,即8款产品图加一个海报图,宽度建议960像素,高度自定。下图仅作演示,具体形式可以按照自己的店铺风格设计。

2. 设计好框架,就在PS中将做好的产品图和海报图排列好,再进行切片。需要将每一个要加链接的图片切片出来,并保存成web所用格式。

3. 图片做好后,到产品信息模块那里新建一个自定义模块,并将切片图片导入,调整好图片顺序位置。

4. 鼠标左键单击选中图片,再点击编辑器工具栏上的超链接图标,为每个图片添加上对应的链接即可。

注:

自定义模块限制最多5000字符,添加产品链接时尽量缩减链接长度,不要使用带产品标题的链接,这样才能添加更多的关联产品。例如,某产品品牌是A B,店铺ID是12345,产品ID是54321,那么可以访问产品链接为:https://www.aliexpress.com/store/product/A-B/12345_54321.html弄好保存提交,这样一个速卖通关联营销模板就做好了,发布产品的时候直接将这个模块插入到描述中即可。如果要修改,就直接在模块中修改,即可同步到所有添加了这个模块的产品详情中。

注意:由于无线端屏幕较小,此自定义关联营销模板只适合在PC端描述中使用。如果使用此关联营销模板的,建议务必添加无线端描述。

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How to do AliExpress affiliate marketing Tell you the AliExpress affiliate marketing instructions and skills. The affiliate marketing made on the store product details page is an important part of the seller's daily AliExpress store operations. This matter plays an important role in the sharing guidance and secondary conversion of the store's internal traffic. The following Qianxiang Box will teach you how to use the product information module to create an affiliate marketing template.

Introduction to product information module

AliExpress product information modules are divided into two types, one is a custom module and the other is an associated product module. The associated product module is the affiliate marketing template provided by the platform to sellers. The operation is very simple. Just choose to add products. I will not go into details here.

However, the disadvantage is that it is limited to a maximum of 8 products, divided into two rows, 4 in each row, and the style is also single, which many people think is not good-looking; and the custom module is generally used to put some repeated information content, such as some information about payment, logistics, and after-sales service of the seller. Such information will be added repeatedly on each product details page, so it is placed in the custom information module. As long as the module is inserted in the description, it can be managed uniformly.

However, a more advanced use of custom modules is to create affiliate marketing templates, which play the same role as the affiliate product module, and the modular setting is also convenient for unified management. In addition, more importantly, we can design the style we want and add more products.

In fact, the AliExpress affiliate marketing template is simply a product picture plus a link. These two custom modules have both. The operation is actually very simple, but people generally don't think of using this to do it. After reading this tutorial, don't spend money to buy custom affiliate marketing template tools in the future.

The following is a detailed description of the production process:

1. First, you need to design the affiliate marketing template framework to be made. Everyone can design it according to their actual situation. This article recommends the 8+1 mode, that is, 8 product pictures plus a poster picture, the width is recommended to be 960 pixels, and the height is customized. The following picture is only for demonstration, and the specific form can be designed according to your own store style.

2. After designing the framework, arrange the product pictures and poster pictures in PS, and then slice them. You need to slice out each picture to be linked and save it in the format used for the web.

3. After the picture is done, create a new custom module in the product information module, import the sliced ​​pictures, and adjust the order of the pictures.

4. Click the picture with the left mouse button, and then click the hyperlink icon on the editor toolbar to add the corresponding link for each picture.

Note:

The custom module is limited to 5,000 characters at most. When adding product links, try to shorten the link length and do not use links with product titles, so that more related products can be added. For example, if a product brand is A B, the store ID is 12345, and the product ID is 54321, then the product link you can access is: https://www.aliexpress.com/store/product/A-B/12345_54321.html. After you save and submit, an AliExpress affiliate marketing template is ready. When publishing a product, just insert this module into the description. If you want to modify it, just modify it in the module, and it will be synchronized to all product details that have added this module.

Note: Due to the small screen size of the wireless terminal, this custom affiliate marketing template is only suitable for use in the PC terminal description. If you use this affiliate marketing template, it is recommended to add a wireless terminal description.

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