It is not certain that the registered trademark of AliExpress is in Chinese, but it will be more advantageous if there is an English trademark. And if you want to apply for a specialty store or an official store, the trademark must be in English.

Sellers with Chinese trademarks can still publish products, but in the product attributes-"brand name", because Chinese characters cannot be displayed, the Chinese trademark cannot be displayed, while the English text trademark will be displayed normally, which can gain more exposure opportunities. At the same time, the English trademark is also convenient for buyers to recognize the brand and shop, laying the foundation for creating an international brand, so it is recommended that sellers register the English trademark at the same time, which is more advantageous.