AliExpress SOP process refers to the standardized operation process of the AliExpress platform. The following is the specific content:

1. Preliminary preparation: Understand the platform trends. AliExpress will hold multiple online and offline merchant meetings for different categories before Double Eleven to introduce various gameplay and platform policies for Double Eleven. It is necessary to pay attention to the platform trends and traffic support policies. Following the official platform to do channel exposure and development is relatively more cost-effective.

2. Product listing: First, you need to register an AliExpress account and complete the seller certification according to the platform requirements. After the certification is completed, you can use the AliExpress seller workbench to list the product.

3. Product optimization: You can view store data through the seller workbench every day, including exposure, click-through rate, conversion rate, etc., and optimize the product according to the data.

4. Marketing promotion: AliExpress platform provides a variety of marketing promotion tools, such as through trains, affiliate marketing, etc. These tools can be used to promote products and increase product exposure and conversion rates.

5. Processing orders: When a buyer places an order, the seller needs to confirm the order information on the seller's workbench and prepare the goods in time. Once the buyer pays, the goods need to be shipped in time and clear logistics tracking information needs to be provided.

6. After-sales support: After the buyer receives the goods, it is necessary to provide high-quality after-sales service, including returns, exchanges, refunds, etc. If any problems are encountered, it is necessary to communicate with the buyer in time and solve them.

In short, the AliExpress SOP process is a standardized operating process centered on preliminary preparation, product listing, product optimization, marketing promotion, order processing and after-sales support.