The process of merging direct sales and full-service businesses on AliExpress (usually referring to the global AliExpress platform under Alibaba) may vary depending on the specific situation and platform policies. But in general, the merger process may involve the following key steps:

Clear merger goals and strategies:

First, clarify why you want to merge direct sales and full-service businesses, and what you hope to achieve after the merger.

Develop a detailed merger strategy and plan, including timetable, staffing, resource allocation, etc.

Evaluate existing businesses:

Comprehensively evaluate direct sales and full-service businesses, including business scale, customer groups, product categories, sales, profit margins, etc.

Analyze the complementarity and differences between the two businesses, and find out the advantages and potential risks after the merger.

Develop a merger plan:

Based on the evaluation results, develop a specific merger plan, including organizational structure, staffing, product integration, sales strategy, etc.

Ensure that the merger plan can maximize the advantages of both businesses while reducing potential risks.

Communication and coordination:

Fully communicate and coordinate with all parties involved, including employees, suppliers, customers, etc.

Explain the reasons, goals and plans for the merger to ensure that all parties have a full understanding and support for the merger process.

Integrate the business:

According to the merger plan, gradually integrate the direct-operated and full-service businesses. This may include adjusting the organizational structure, merging product lines, and unifying sales strategies.

During the integration process, pay close attention to business operations to ensure that the merger process proceeds smoothly.

Optimize operations:

After the merger is completed, optimize the new business model, including improving operational efficiency, reducing costs, and increasing sales.

Continuously adjust and optimize business strategies based on market changes and customer needs.

Monitoring and evaluation:

Continuously monitor and evaluate the merged business to ensure that the business operation is stable and meets the expected goals.

Discover and solve problems that arise during operations in a timely manner and continuously optimize business models.

It should be noted that the specific policies and procedures of the AliExpress platform may vary depending on factors such as time, region and industry. Therefore, in actual operations, it is recommended to conduct detailed consultation and communication with the platform officials or professional institutions.