Brand authorization needs to be applied for through the intellectual property protection platform of AliExpress. The specific steps are: first register and log in to the AliExpress account, enter the intellectual property protection platform, search for the corresponding brand, register and fill in the relevant information. Then, wait for the brand to review and authorize, and you can become the authorized seller of the brand after the application is approved. In addition, in order to increase the success rate of the application, you need to provide relevant supporting materials to prove that the applicant has relevant qualifications and experience in the brand.

You can obtain a brand authorization certificate by contacting some brand companies or suppliers that have the right to resell certificates, and then choose the brand to sell after entering.

If the brand is authorized, everyone must obtain a complete brand authorization chain; otherwise, if there is a complaint, it will be difficult to successfully appeal if there is a lack of authorization proof in any link.

It is difficult to authorize a brand on AliExpress. Because AliExpress is an open e-commerce platform, every seller can sell goods on it. However, brand authorization requires authorization from the licensor to sell the brand's products on AliExpress. If the licensor is unwilling to grant authorization, the seller cannot sell the brand's products. In addition, there are also problems with counterfeit and shoddy products on AliExpress. Brands often need to conduct strict audits on sellers before authorization to ensure that the goods they sell meet brand standards. Therefore, to obtain brand authorization on AliExpress, it is necessary to establish a good relationship with the brand and meet its requirements. If the seller successfully obtains brand authorization, it is also necessary to uphold the principle of honest operation, reasonable pricing and provide high-quality services in order to succeed on AliExpress.

Brand authorization is very important on AliExpress because only through brand authorization can a brand's products be sold on the platform.

On AliExpress, the main way to apply for brand authorization is to contact the brand owner or authorized agent.

The specific steps include the following aspects:

1. Determine the brand and product category you want to sell.

2. Find the brand's authorized dealer and agent on AliExpress and contact them.

3. Submit an application to the authorized dealer or agent and provide relevant supporting materials, such as business license, trademark registration certificate, etc.

4. Wait for the approval and reply from the licensor or agent.

5. If authorized, you can start selling the brand's products on AliExpress.

It should be noted that in the process of applying for brand authorization, you also need to pay attention to some details, such as the authorization price, authorization period, authorization scope, etc., so it is recommended to carefully understand the relevant regulations and requirements before applying.