If AliExpress doesn’t have a brand, you should:

1. Register a brand trademark

The most direct way is for the seller to apply for a brand trademark, which can be a domestic or overseas trademark, and then register it with the Trademark Office.

2. Obtain brand authorization

You can contact some brand companies, or suppliers with the right to resell certificates, to obtain a brand authorization certificate, and then choose to sell the brand when you join the site.

3. Choose a non-branded category

Not all categories of goods on AliExpress require sellers to have a brand; if the above two operations do not work, then you can find out which products on AliExpress do not have a brand, and then sell products in these categories.