AliExpress promotion can be carried out in the following ways:

1. Optimize store information: On AliExpress, a complete store information can increase buyers' trust in sellers and make buyers more likely to buy. Therefore, sellers need to carefully maintain their store information, including store name, store announcement, store introduction, store avatar, etc., as well as complete product information, detailed product descriptions and high-definition product pictures, so that buyers can better understand the products.

2. Optimize product keywords: On AliExpress, buyers often search for products by searching for keywords. Therefore, sellers need to optimize the keywords of the products reasonably so that the products can be more easily found by buyers in the search results. Keyword optimization needs to start from the needs of buyers, accurately select and reasonably arrange keywords to increase the exposure and conversion rate of products.

3. Limited time and limited quantity discounts: This is a store marketing tool for sellers to independently select activity products and activity time, set promotional discounts and inventory. Using different discount levels to promote new products, create hot products, and clear inventory is a favorite tool for sellers.

4. Through Train Promotion: AliExpress Through Train is a new online promotion method and marketing tool that allows sellers to quickly increase traffic by displaying product information for free through self-setting multiple dimensions, exposing products in large quantities to welcome potential buyers, and charging click fees.

5. Community Interaction: The AliExpress community is a very active platform. Sellers can actively speak and reply in the community to gain traffic and recognition. In addition, offline activities, online live broadcasts and other activities can be initiated in the community to increase brand exposure and attract more potential customers.

6. Utilize cross-border e-commerce support policies: The country has introduced a series of support policies for cross-border e-commerce platforms such as AliExpress, such as the cross-border e-commerce comprehensive pilot zone policy and the export tax rebate policy. Sellers can actively understand and utilize relevant policies according to their own situation to enhance their competitiveness.

I hope the above information is helpful to you.