速卖通、亚马逊为时下跨境电商创业的主流平台,几个平台运营有所同,有所不同。
平台特点:速卖通更加趋于站在卖家角度,有所秉承阿里巴巴理念:让天下没有难做的生意;wish和亚马逊更加注重买家利益。速卖通注重产品与服务的结合,而wish和亚马逊更加注重服务。如果卖家同时运营三个平台,在运营思维上要有所差异。
AliExpress and Amazon are the mainstream platforms for cross-border e-commerce startups. The operations of these platforms are similar and different.
Platform characteristics: AliExpress tends to stand from the perspective of sellers and adheres to Alibaba's philosophy: to make business easy; Wish and Amazon pay more attention to the interests of buyers. AliExpress focuses on the combination of products and services, while Wish and Amazon pay more attention to services. If sellers operate three platforms at the same time, there should be differences in operational thinking.