速卖通上网率不达标一般都是因为发货服务不好,若卖家5天上网率>=90%,视作可接受;如卖家5天上网率低于80%,则应注意提升。因此,卖家需尽量提高发货效率,并提供实时跟踪物流信息功能,满足消费者的购物体验。同时,这也是降低纠纷率,增加买家黏性,提升店铺销量的重要所在。
怎么做好速卖通?
1.发布足够的产品。发布足够的产品就是很有效的一项。数据统计显示,产品达到200条的卖家获得曝光的机会,是产品在200条以下卖家的1—3倍,有一定的产品品类基础,获得订单的机会更大!千万切忌要分开上传产品,每天传一点,这样就可以保持每天都有新产品上传,排名自然就上升了。
2.速卖通橱窗推荐位的使用。除了发布更多的产品,善于使用橱窗推荐位也是能够有效提升产品曝光的途径之一。所谓橱窗推荐为,是指在产品自然排序的结果下,通过该推荐位给您的产品增加排序权限,从而提高您的产品的排序。
3.参与速卖通平台活动。参加速卖通平台各类产品推荐活动也是获取更高曝光的途径。我们会根据市场需求不定期的进行商品招募活动,参与其中就有机会获得优质推广位。根据前期活动效果显示,参加活动能给卖家带来30%—200%不等的曝光提升从而快速拉动您的交易量。
4.主图做好优化。主图要用纯白底的图片,LOGO放在左上角的位置,主图做得好,转化少不了!如果需要翻译图片文字,也可以直接用全球交易助手翻译的。
5.合理设置价格。一开始价格不要设置太高,合适就行,定价太高了,客户一比较发现一个一模一样的产品,别人家店铺价格比你的要便宜些,就会流失了。
作为速卖通商家一定要提升上网率,上网率优秀卖家,更有机会优先获得金银牌准入和营销报名机会。如果店铺的上网率低下将面临店铺扣分冻结风险,这对于店铺的来说肯定是一件糟糕的事情。
The online rate of AliExpress does not meet the standard is generally due to poor delivery service. If the seller's 5-day online rate is >=90%, it is considered acceptable; if the seller's 5-day online rate is less than 80%, it should be improved. Therefore, sellers need to improve delivery efficiency as much as possible and provide real-time tracking logistics information functions to meet consumers' shopping experience. At the same time, this is also important to reduce the dispute rate, increase buyer stickiness, and increase store sales.
How to do well in AliExpress?
1. Release enough products. Release enough products is a very effective one. Statistics show that sellers with 200 products have 1-3 times the chance of exposure as sellers with less than 200 products. With a certain product category foundation, the chance of getting orders is greater! Be sure not to upload products separately, upload a little every day, so that you can keep uploading new products every day, and the ranking will naturally rise.
2. Use of AliExpress showcase recommendation position. In addition to releasing more products, being good at using the showcase recommendation position is also one of the ways to effectively increase product exposure. The so-called showcase recommendation means that under the result of natural product sorting, the ranking authority of your product is increased through the recommendation position, thereby improving the ranking of your product.
3. Participate in the activities of the AliExpress platform. Participating in various product recommendation activities on the AliExpress platform is also a way to get higher exposure. We will conduct commodity recruitment activities from time to time according to market demand. Participating in them will have the opportunity to obtain high-quality promotion positions. According to the results of previous activities, participating in activities can bring sellers 30%-200% exposure increase, thereby quickly driving your transaction volume.
4. Optimize the main picture. The main picture should be a pure white background picture, and the LOGO should be placed in the upper left corner. If the main picture is well done, conversion is inevitable! If you need to translate the picture text, you can also use the global trading assistant to translate it directly.
5. Set the price reasonably. Don’t set the price too high at the beginning, just set it appropriately. If the price is too high, customers will leave once they find that the price of another store is cheaper than yours for the same product.
As a merchant on AliExpress, you must increase the online rate. Sellers with excellent online rates have a better chance of getting priority access to gold and silver medals and marketing registration opportunities. If the online rate of a store is low, it will face the risk of deducting points and freezing the store, which is definitely a bad thing for the store.