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Is there any good foreign trade platform for machinery foreign trade?

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做机械外贸的平台有很多,可分为线下平台和线上平台。

一、线下外贸平台

线下的外贸平台主要以各种大型商会和展会为主,会定期有政府机构或者大型的联盟机构组织开展相应的展会活动,例如:广交会、香港展会等。

二、线上外贸平台

ECVV:这个平台按使用效果付款。在机械工业中,电子电气工业是主推产品,推广力度较大。免费会员产品排名更高,国际贸易平台中优势增加,偶尔有询盘。

MIC:中国作为制造业强国的地位也证实了这个网站肯定会给国外客户留下深刻印象,做机械是有优势的。

环球网:价格最贵,通常公司加入年费在10万到20万之间。

阿里巴巴国际站:它属于国内外贸B2B平台,是中国最好的外贸B2B平台网站,参与会员也是最多的。但是,由于会员人数众多,超过90%的海外流量仍然来自GOOGLE平台,因此很少有外国客户分配给您。如果你不去阿里外贸直通车P4P的招标类别,只参加阿里巴巴国际站29800(出口通)的基础会员,效果几乎可以忽略不计。

中国制造网:访问者大多是国内和国外的产品制造商或买家。在机械、建材、车辆重工等重工业行业方面知名度较好,主打综合性,以中小型企业为主。

Facebook:目前是全球最大的社交平台,拥有自己的广告服务,但Facebook仅适合海外零售的民用产品。因此,对于大多数主要从事OEM和批发的外贸公司来说,属于大多数品牌展示的窗口,对外贸促进的意义并不大。

Gofair:谷歌系三剑客之一,它的特点是无广告的商业视频上传和自动翻译成多种语言。由于gofair属于谷歌,谷歌在多语言方面排名很好,所以可以适当关注下。但如果您的产品不适合视频宣传,或者您没有视频营销经验,就可能不太适合了。

三、要想做好机械外贸业务需要注意以下6点

1、规范外贸工作

机械厂应该将外贸工作规范起来,让外贸业务员只专心于客户开发,不再做一些无关业务的事情。专业的人做专业的事情,效率更高、效果更好。

2、拓展客户开发渠道

在外贸越来越难做的大环境下,被动的等待客户下单的B2B业务开发模式已经不足以维持企业的发展甚至生存;主动出击,才是抢占市场、抱得订单的最好方式。

3、加强产品技术知识的学习

对于机械行业来说,对产品的了解程度比英语程度更为重要。因为外国人很敬业,一般涉及机械产品进口的采购人员基本都是技术人员,所以他们在咨询的时候,可能会提出很多专业技术性问题。如果外贸业务员能很专业、迅速的回答他们的问题,更容易赢得他们的好感和信任,从而获得订单。

4、多掌握产品相关的专业英语词汇

机械产品会涉及到很多专业词,和客户沟通的时候,它们出现的概率非常高。搞不懂它们,你和客户聊个天都费劲,别说拿下他们了。所以,一定要将这些专业词汇熟记于心。

5、维护好老客户

有些外贸人说做机械主要是开发新客户,对于老客户并不上心,这种想法是不对的。机械行业订单不易,每一单背后都有很多的辛苦和辛酸,应该珍惜每一个老客户,维护好他们,就有机会获得他们带来的新客户。

6、摆正心态,坚持一定有回报

做外贸不易,做机械行业的外贸更不易。因为机械类产品订单金额较大,客户需要多番衡量,下单周期很长;但该行业利润高,只要下单,就能提不少钱,工资也很可观。所以,做这个行业,一定要摆正心态、耐住性子、努力、学习、坚持,一定会有回报。

提醒:受一带一路政策的影响,这些沿线国家对工程机械的需求会很大,做这类产品的外贸业务员可以将开发重点放在这些国家。

对于如何做好机械外贸业务,你怎么看?欢迎在评论区表达你的独特见解!

Professional answer

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There are many platforms for machinery foreign trade, which can be divided into offline platforms and online platforms.

1. Offline foreign trade platform

Offline foreign trade platforms are mainly based on various large chambers of commerce and exhibitions. Government agencies or large alliance organizations will regularly organize corresponding exhibition activities, such as: Canton Fair, Hong Kong Exhibition, etc.

2. Online foreign trade platform

ECVV: This platform pays according to the use effect. In the machinery industry, the electronic and electrical industry is the main product, and the promotion is relatively strong. Free member products rank higher, the advantages in the international trade platform increase, and there are occasional inquiries.

MIC: China's status as a manufacturing power also proves that this website will definitely impress foreign customers, and there are advantages in doing machinery.

Global Network: The price is the most expensive, and the annual fee for companies to join is usually between 100,000 and 200,000.

Alibaba International Station: It belongs to the domestic and foreign trade B2B platform. It is the best foreign trade B2B platform website in China and has the most participating members. However, due to the large number of members, more than 90% of overseas traffic still comes from the GOOGLE platform, so there are very few foreign customers assigned to you. If you do not go to the bidding category of Ali Foreign Trade Direct Train P4P, and only participate in the basic membership of Alibaba International Station 29800 (Export Pass), the effect is almost negligible.

Made-in-China Network: Most of the visitors are domestic and foreign product manufacturers or buyers. It has a good reputation in heavy industrial industries such as machinery, building materials, and vehicle heavy industry. It focuses on comprehensiveness and is mainly small and medium-sized enterprises.

Facebook: It is currently the world's largest social platform with its own advertising service, but Facebook is only suitable for civilian products for overseas retail. Therefore, for most foreign trade companies that are mainly engaged in OEM and wholesale, it is a window for most brand display and has little significance for foreign trade promotion.

Gofair: One of the three musketeers of Google, its features are ad-free commercial video upload and automatic translation into multiple languages. Since gofair belongs to Google, Google ranks well in multiple languages, so you can pay attention to it appropriately. But if your product is not suitable for video promotion, or you have no experience in video marketing, it may not be suitable.

3. To do a good job in foreign trade business of machinery, you need to pay attention to the following 6 points

1. Standardize foreign trade work

The machinery factory should standardize the foreign trade work, so that the foreign trade salesperson can only focus on customer development and no longer do things unrelated to the business. Professional people do professional things with higher efficiency and better results.

2. Expand customer development channels

In the environment where foreign trade is becoming more and more difficult, the B2B business development model of passively waiting for customers to place orders is no longer sufficient to maintain the development or even survival of the enterprise; taking the initiative is the best way to seize the market and get orders.

3. Strengthen the study of product technical knowledge

For the machinery industry, the degree of understanding of the product is more important than the level of English. Because foreigners are very dedicated, the purchasing staff involved in the import of mechanical products are basically technicians, so they may ask many professional and technical questions when consulting. If the foreign trade salesperson can answer their questions professionally and quickly, it is easier to win their favor and trust, so as to obtain orders.

4. Master more professional English vocabulary related to products

Mechanical products involve many professional words, and the probability of their appearance is very high when communicating with customers. If you don't understand them, it will be difficult for you to chat with customers, let alone win them. Therefore, you must memorize these professional vocabulary.

5. Maintain old customers

Some foreign trade people say that doing machinery is mainly to develop new customers, and they don't care about old customers. This idea is wrong. It is not easy to get orders in the machinery industry. There are a lot of hard work and bitterness behind each order. You should cherish every old customer and maintain them well, so that you have the opportunity to get new customers brought by them.

6. Correct your mentality and persistence will definitely pay off

It is not easy to do foreign trade, and it is even more difficult to do foreign trade in the machinery industry. Because the order amount of mechanical products is large, customers need to weigh it many times, and the order cycle is very long; but the industry has high profits, as long as you place an order, you can get a lot of money, and the salary is also considerable. Therefore, to work in this industry, you must have a positive attitude, be patient, work hard, learn, and persist, and there will be rewards.

Reminder: Affected by the Belt and Road Initiative, these countries along the route will have a great demand for construction machinery. Foreign trade salesmen who do this kind of product can focus on developing these countries.

What do you think about how to do a good job in foreign trade in machinery? Welcome to express your unique insights in the comment area!

熵谈电商

直击电商本质,探讨热门模式与话题,与大家共分享电商的那些事儿~

This is not just about the platform. You need to invest money. If you don’t invest enough, it won’t work. In 2014, I started Ali Baba Foreign Trade. In the first year, I did about 100,000 business, about 100 in 2015, and more than 300,000 in 2016. There were many inquiries, and many of them were false information. The platform fee is 39,800 yuan a year, and the promotion fee is 2,000 yuan a month. In addition, the salary of the business staff is about 70,000 a year. In the end, I didn’t make much money. I stopped doing it in 2017. It’s rare to find someone who is proficient in foreign trade and has a good knowledge of equipment. Even if you can find such a person, the salary is very high. Finding a novice requires time to learn and the training cycle is too long and it’s not cost-effective. At present, the more professional machinery foreign trade platform is Alibaba AliExpress, which you can try.

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