较低的价格代表的是他们在打造爆款,爆款一般都是没有利润或者说是亏钱的。有时候价格比国内晕过去邮费还要低,基本就是亏本的。还有就是人家可能有自己的海外仓,那么国际邮费和关费就没有了。爆款的主要作用就是引流,只要达到他们预期的效果,那么那就是值得的。
类似其他的产品,在平台上面也是有的。同时过低的价格会让消费者质疑产品的质量,曝光量提高了最终转化率却得不到提高,这样的话反而不美了。适当的高低价是可以达到不错的效果,建议试试,但是不要搞得太夸张了
The lower prices mean they are creating hits, which are usually unprofitable or even unprofitable. Sometimes the price is even lower than the domestic postage, which means they are basically losing money. Another thing is that they may have their own overseas warehouses, so there are no international postage and customs fees. The main function of a hit is to attract traffic, and as long as it achieves the expected effect, then it is worth it.
Similar products are also available on the platform. At the same time, too low a price will make consumers question the quality of the product, and the exposure will increase but the final conversion rate will not increase, which is not good. Appropriate high and low prices can achieve good results. It is recommended to try, but don't make it too exaggerated