It can be said that whether it is easy to do or not depends on your good positioning of the product.

Among the types of cross-border e-commerce platforms, AliExpress, the AliExpress platform, has a low entry threshold. It has the characteristics of low entry barriers for suppliers, a broad global market, many orders, and active transactions. With the strong support and capital investment of Alibaba, the business development of AliExpress has been particularly rapid in recent years.

The platform business model of AliExpress is a B2C model, which is a small-scale cross-border e-commerce business for domestic suppliers to trade with foreign customers. The business model of AliExpress has many advantages that the traditional international trade model does not have. In the current tide of e-commerce development, it has a very strong vitality.

The AliExpress platform business has both advantages and disadvantages. Its advantages are low entry barriers and relatively active transactions, which can well meet the wishes of a large number of small and medium-sized merchants to engage in export business. The rapid and active transactions of orders have stimulated the activity of transactions on the AliExpress platform. The transaction process is simple and the operation mode is just like the domestic Taobao mode, which is very simple. It has a wide variety of products and relatively low prices. Compared with other platforms, AliExpress has a relatively strong market competitive advantage.

There are also disadvantages. The first is the fierce price competition. There are many operators of similar products, which will lead to fierce price competition, making the price space in the market narrower. The second is that the price-performance ratio is not high. The transaction volume and transaction amount are too small, and the seller may not get a high price-performance ratio for the return and time invested on the platform. The third is that it is greatly affected by international logistics issues, and the dependence on the platform is too strong, which is not conducive to the development of the seller's business.

The above is my opinion. Please correct me if there is anything wrong.